sacramento listing agent
This article titled: Double Ending the Short Sale vs Giving the Seller Highest and Best Shouldn’t Be a Dilemma, was written by Elizabeth for another publication back in the sorry years. Enjoy. — JaCi Wallace
Many Sacramento listing agents are receiving multiple offers, and not just on REOs or short sales. Any attractively priced, well appointed home in a desirable Sacramento location is likely to draw the attention of more than one buyer. The listing agent plays an important role toward helping the seller figure out which offer to accept because the highest offer isn’t always the best offer.
Should a listing have a pending sale sign in the yard? It depends. We have a Sacramento listing that recently had five offers. We are pending sale and have two back up offers. One of these two buyers signed a back up addendum and a multiple counter offer form. This buyer is ready to go into a sales contract if the first offer fails for any reason. In this case, the seller wants a pending sale sign in the front yard as soon as possible. The home sold in 5 days, so sellers are thrilled and want the neighbors to know how fast it sold.
Undoubtedly, when I am selling a house 3 times to get paid once, I am doing it solely for the benefit of the seller. Other agents seem to intensely dislike that kind of attitude. They are used to listings agents who rollover and do whatever it takes to close a transaction. It confuses them when they discover that I am not one of those agents who will rollover.
For starters, I care deeply about my fiduciary relationship to the seller and doing what is best for the seller. How do I do that? Well, here’s a hint for ya, I don’t count my chickens before they hatch because even if they never hatch, I don’t care. I care solely about making my sellers happy. It’s a recipe, albeit a weird one for many, but it’s a successful recipe for me. I don’t really know how to better explain it than if you take yourself out of the equation and try to do only what is best for a seller (I know, strange concept), as an agent you will win in the end. And so does the seller. I won’t go so far as to say win-win because that’s not really a concept I subscribe to, and I used to be married to the guy who coined that phrase. In real estate, generally one side, seller or buyer, fares better than the other. That’s the reality.
A reader from The Balance homebuying website wrote yesterday.She was clear that she had written to me previously and seemed a bit perplexed that I had not yet answered her inquiry, which I had not received. She had a “very important question.” She and her husband had been engaged in “repeated discussions” regarding the color of the walls for their mother’s home. They were preparing the home for sale and could not agree on which colors constitute neutral colors when home selling. She did not understand the word “neutral.”
A client asked yesterday how do home sellers get the money at closing? This couple often prefaces their questions with an apology for not knowing protocol for selling a home. They tend to over-explain about why they ask certain questions, despite my assurances that there are no dumb questions. Because I believe that statement. There are no dumb questions in real estate.
Part of my services to sellers is to be available to answer questions. Regardless of many questions or even how often. If a client has a question, I will answer it. I do know most of the answers. After 40+ years in this business I should, right? Also, I would never think less of a client if they asked a question.