sacramento listing agent

Selling a House Three Times to Get Paid Once

Undoubtedly, when I am selling a house 3 times to get paid once, I am doing it solely for the benefit of the seller. Other agents seem to intensely dislike that kind of attitude. They are used to listings agents who rollover and do whatever it takes to close a transaction. It confuses them when they discover that I am not one of those agents who will rollover.

For starters, I care deeply about my fiduciary relationship to the seller and doing what is best for the seller. How do I do that? Well, here’s a hint for ya, I don’t count my chickens before they hatch because even if they never hatch, I don’t care. I care solely about making my sellers happy. It’s a recipe, albeit a weird one for many, but it’s a successful recipe for me. I don’t really know how to better explain it than if you take yourself out of the equation and try to do only what is best for a seller (I know, strange concept), as an agent you will win in the end. And so does the seller. I won’t go so far as to say win-win because that’s not really a concept I subscribe to, and I used to be married to the guy who coined that phrase. In real estate, generally one side, seller or buyer, fares better than the other. That’s the reality. read more

Use Neutral Colors When Home Selling in Sacramento

A reader from The Balance homebuying website wrote yesterday.She was clear that she had written to me previously and seemed a bit perplexed that I had not yet answered her inquiry, which I had not received. She had a “very important question.” She and her husband had been engaged in “repeated discussions” regarding the color of the walls for their mother’s home. They were preparing the home for sale and could not agree on which colors constitute neutral colors when home selling. She did not understand the word “neutral.” read more

How Do Home Sellers Get The Money at Closing?


how do home sellers get the money at closing?A client asked yesterday how do home sellers get the money at closing? This couple often prefaces their questions with an apology for not knowing protocol for selling a home. They tend to over-explain about why they ask certain questions, despite my assurances that there are no dumb questions. Because I believe that statement. There are no dumb questions in real estate.

Part of my services to sellers is to be available to answer questions. Regardless of many questions or even how often. If a client has a question, I will answer it. I do know most of the answers. After 40+ years in this business I should, right? Also, I would never think less of a client if they asked a question.  read more

Should You Tell Sellers When Agents Are Sending an Offer?

should you tell sellers when agents are sending an offer

In my real estate practice, I feel sellers prefer to be kept informed, even if something never happens. Because a Sacramento listing agent can certainly throw out a disclaimer. Like, listen, Mrs. Seller, don’t get all excited but this agent says he is sending an offer. In some ways, I know you want to hear everything, and in other ways, maybe not. So you let me know what you want to hear.

The problem with deciding to tell sellers when agents are sending an offer is the offer might never materialize. That is the downside. If the seller gets her hopes up because she hears an offer is forth-coming but never arrives, it can be disappointing. Managing seller reactions and maintaining client happiness in a transaction is an art. read more

Following up on Buyer Leads Before a Listing Hits MLS

following up on buyer leads

You can bet one of my priorities for a new listing is following up on buyer leads. Just because I refuse to work directly with a buyer in dual agency doesn’t mean I won’t follow up or talk to buyers. Of course, buyers are free to choose any agent they want, and hopefully they will pick a professional agent with many closings under her or his belt. But I will also work with Uncle Joe’s cousin if that’s what it takes, knowing I’ll end up doing that agent’s job as well as mine, and it’s OK. Whatever it takes to sell a house is my method of operation. No prima donna here. I take more of a pragmatic view that as long as it leads to closing . . .

Yesterday was no exception. The ink isn’t inked yet on a new listing, yet I already had 2 different sets of buyers. Wasn’t planning on following up on buyer leads yesterday, but they were there in my face. One buyer was a neighbor next door. She approached me when I was attaching the lockbox to say how deeply disheartened she is that her friends are moving away. It was 11 AM and she was in her robe and slippers, but so what.

Since I wasn’t wearing a jacket — because I raced out of the house like we live in Hawaii — I shivered. Let her know if there was any trouble of any sort or questions arose, she could call me. My cell would be embedded on the sign rider in the yard. Then I dashed back inside to warm up as the photographer shot photos. A few minutes later, the neighbor knocked on the front door. Still in robe and slippers. Wanted to know how she could get a loan. Best guy in the business is Dan Tharp at Guild Mortgage. I brought up his contact info and got ready to hit “share contact.”

I’ll get a paper and pencil, the neighbor says. Just give me your cell number, I say, and I’ll forward you Dan’s contact information. A few minutes later, my cell phone rang. It was the neighbor. Hello, may I speak to Dan Tharp? she asked. I explain she can tap the contact icon in my text message to her, and it will download the contact information to her phone. Hey, not everybody knows these things.

Later, Dan tells me they had a good talk, and she seems to qualify for a loan. Although, an hour later, she decided against the loan process. But that’s OK. I go with the flow. It was a day to be following up on buyer leads. The sellers had another friend on the cul-de-sac who knew of an interested relative. Actually, I had tracked down and texted, emailed and called that relative’s agent the day before. However, the agent could not get around to calling me until the following day. Will it work out? I have no idea, but I follow up on buyer leads because it’s my job.

Leave no stone unturned. That’s what a Sacramento listing agent does. It wouldn’t be the first time I sold a listing to a neighbor, and it won’t be the last.

Elizabeth Weintraub


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