Sacramento Real Estate
Without a doubt there are buyers who don’t realize that Sacramento home buyers need agents to represent them. I am not talking about going to a listing agent and requesting dual agency because, believe it or not, some listing agents will refuse to grant that request. It is also not in the buyer’s best interests. Sacramento home buyers need agents, meaning an exclusive buyer’s agent to guide and advise.
Oh, I know there are buyers who will immediately offer the extraordinary expertise they gained 5 years ago when they bought a home in another area. They learned so much in that one sole transaction, they don’t need any help whatsoever. Except they do.
It is nice to see that a person or persons are thinking over at MLS because they are calling their mandated updates — decided without input from the membership — MLS enhancements. In some ways, though, the changes are enhancements. Are you ready? Because all listings supposedly converted two days ago. I only know this because I spotted a warning that other features might not work correctly because of the updates, um . . . enhancements.
One of the best changes are the increase of allotted letters and spaces in the marketing comments and confidential remarks in MLS. We were bound by 500 characters for so long. Not anymore. Now, with the new MLS enhancements, we can enjoy 1,000 characters for marketing and an increase from 300 to 1,300 characters for confidential remarks. We can yak away!
The December 2018 Sacramento Housing Market is not pretty from a seller’s point of view, but from a buyer’s point of view, it is beautiful. This is not to say that sellers should not be selling because if a seller owns a gorgeous home in a fantastic location, it will quickly sell. The others, not so much unless they are priced accordingly, and that is a struggle.
Because you don’t work in the Sacramento real estate business for as long as I have without knowing that almost every seller thinks they have a gorgeous home in a fantastic location. So that means I have my job cut out for me in 2019, because it will be a lot tougher for us Sacramento listing agents.
Undoubtedly, when I am selling a house 3 times to get paid once, I am doing it solely for the benefit of the seller. Other agents seem to intensely dislike that kind of attitude. They are used to listings agents who rollover and do whatever it takes to close a transaction. It confuses them when they discover that I am not one of those agents who will rollover.
For starters, I care deeply about my fiduciary relationship to the seller and doing what is best for the seller. How do I do that? Well, here’s a hint for ya, I don’t count my chickens before they hatch because even if they never hatch, I don’t care. I care solely about making my sellers happy. It’s a recipe, albeit a weird one for many, but it’s a successful recipe for me. I don’t really know how to better explain it than if you take yourself out of the equation and try to do only what is best for a seller (I know, strange concept), as an agent you will win in the end. And so does the seller. I won’t go so far as to say win-win because that’s not really a concept I subscribe to, and I used to be married to the guy who coined that phrase. In real estate, generally one side, seller or buyer, fares better than the other. That’s the reality.
Most people, I believe, prefer to hire a confident Realtor. Although, for as long as I can remember, people have admitted that they find me a bit intimidating when we first meet. That kind of reaction is a bit puzzling to me. I mean, I’m no Darth Vader. I’m not a particularly threatening type of person in stature or appearance. People at the post office don’t cross their forefingers and fall to the ground when they see me coming. Yet, I hear over and over that when people get to know me, their initial impression changes. I go from being a big personality to gregarious, friendly and caring.