sacramento real estate agent
Ever wonder what happens if you do not hire a Sacramento Realtor with experience? Well, here is a good example. While reviewing multiple offers on my East Sacramento listing last evening, It got me thinking about some of the sour grapes responses from buyer’s agents who had made offers. One of the agents called a bit upset. Muttering that he had called and texted about his offer, submitted the day before, and had not yet had a seller response. I explained that the seller had no obligation to respond to his offer. Additionally, that the MLS disclosed the seller is out of state so instructions were to give plenty of response time. His offer was a low offer price compared to the pile of top offers we had.
What do Sacramento listing agents call it when buyer’s agents make promises they cannot keep? I know some people would call it lying. But with the way the world is going today, with all the crazy crap like truth is not truth and fake news accusations when the news is factual, it can make a person nuts. We want to believe our fellow agents, but sometimes, you just can’t.
I hate to say that, but you get good and bad in any profession. There are people whose word you can trust, take to the bank, and others who say whatever they have to say to accomplish a directive with little regard for the truth. No wonder agents have such a bad reputation. They have a bad reputation in part because they deserve it.
Now, when I had buyer’s agents make promises they cannot keep in the past, it was usually over a short sale. In retrospect, I was a lot more hard-nosed then than I am now. A buyer’s agent could weave a love story about how her buyers are madly in love with this house. Could not see buying any other property. They will gladly wait for the bank’s approval. When none of that crap they spewed forth was true. It was wishful thinking.
It is rare when one of my team members needs to cancel an escrow. They are educated, trained and skilled in real estate. If one of their buyers decides to cancel, it’s generally for an excellent reason. Every so often, though, the buyer is just not committed. However, I’ve never known any of my team members to be dishonest. Ever. And we discuss how to break the news to the listing agent without burning bridges.
Over the past couple of months, I’ve seem to have noticed a large number of buyer’s agents make promises they cannot keep. You would hope an agent’s word meant something. That there was honor. But that’s just my wishful thinking.
Regardless, Sunday provided beautiful weather to attend the 2018 Taste of Land Park. Believe it or not, we have lived in Land Park for 16 years and have never got around to going to this event. Probably because the hours are a little odd, from 4 PM to 7 PM. It’s too early for dinner and too late for lunch. On top of which, I can’t believe they got all of the neighbors in that stretch of 10th Avenue to cooperate with the event.
There was a band playing in one yard, playing hits from their high school years, from the looks and sounds of it. I really don’t mean to say anything bad about the band, but let’s just say Tom Petty was a favorite. And Tom Petty is one of my favorites. So, see I’m not saying anything bad about the band. We even caught the tribute to Tom Petty at The Fillmore right after his death, all quite by accident. That trip to The Fillmore was focused on a meet up with the Afghan Whigs.
Plus, we were grateful there was a band to perform at all. Seemed like many volunteers at the Taste of Land Park, which is wonderful.
We followed the map given to us but when we got to the event, a security guard told we could not enter from the west of 10th Avenue. Nope, we had to walk around the block. Which was like another 5 blocks. But at least when we got to the other side, they didn’t card us. They handed us our glass and plate combo and off we went, in search of food. The first thing my husband found was dessert from the Freeport Bakery, so he loaded up on that.
There wasn’t a lot of actual meal selections or food. It seems the wineries outnumbered the tables of food. One of our favorite pizza places served not pizza but toasted bread. That was a bit of a disappointment. The salads by Raley’s were a big hit. One of the Mexican restaurants offered mostly chips with a salsa on top, although I think Dali’s supplied those delicious chicken enchiladas. The porchetta was tasty, too.
I discovered M2 wines, which I really enjoyed. Rich, full-bodied reds, very chewy and a bit jammy. Many of the wineries at the 2018 Taste of Land Park supplied interesting tastings. After eating our way heading west on 10th Avenue, we turned around and ate our way heading east and then gave up. It cost us $80 to attend this event, and I can’t bring myself to say we got $80 worth of food and wine, but it’s OK to support the Land Park Community Association. Which meant we just made a nice donation to the LPA. And that’s fine.
It also meant we got back to my home office in time for me to send updates in real time to my sellers about their successful open houses for the day.
Now my husband says we wore off all the calories by walking, but I think a few globbed on and did not let go. My heart app says I walked 7,544 steps, almost 2.7 miles. That’s better than my daily average of 200 steps. Looking on the bright side of stuff!
To customize a Sacramento listing, especially to target certain buyers, you’ve got to know your audience. That’s the first rule of listing customization. When I walk into a home for a listing presentation, I pay close attention to the way the home is decorated and to the people who live in it. I am replacing the people who live in it with new people. And for most practical purposes, the new people generally tend to share things in common with the existing homeowners. People who are alike gravitate toward certain products.
Once you know your audience, that is the buyers you want to target, you can design a marketing campaign to reach those people. It can be simple things from the way the home is presented in MLS, to the words chosen to describe it and the places where buyers find the home. Or, it can be more complicated and marketed to specific mailing lists. Each listing I take is different because the people and the homes are different. I think about the preferences in music, books, TV Shows, extracurricular activities of my targeted buyers.
I would like to believe that all Realtors will customize Sacramento listings, but I know they do not. Some walk through the home and shoot vertical cellphone pictures. I don’t know how they sleep with themselves at night. As hokey as it sounds, each home has a certain feel to it. My plan is to turn that emotion into buying verbiage. To present the benefits in such a way my targeted buyers feel they absolutely must go see the home. I stand in the home and absorb it.
The second way to customize Sacramento listings is to find that one thing that propels purchasing buyer. There is always something. For example, it’s a known fact that buyers generally know whether they want to buy a home within the first 3 seconds of entering the home. It’s my job to find what they spot or feel during that first 3 seconds and transform that energy into clarity for them. I don’t want buyers to second guess. It should be right in front of them. Easily understandable.
There is always a way to make things work. The third way to customize Sacramento listings is to get rid of the things that interfere with the first two rules. When we decided to adopt a third cat in our household, we needed the perfect cat that would blend in with our existing two cats. Our adoption wasn’t just about Horatio, we had to take Tessa and Jackson into consideration. But, hey, that thought process paid off. Look at how well those three cats sleep together now.
If you’re looking to sell a home in Sacramento, why not call a Sacramento Realtor who treats each listing as a precious commodity that deserves her 100% attention? Put 43 years of experience to work for you. Call Elizabeth Weintraub at 916.233.6759.
Telling the buyer the truth is difficult for some. I know a lot of agents who are afraid to lose the sale. It’s tough out there right now for many real estate agents. Some are struggling, writing tons of offers that don’t get accepted, getting paid half as much and some aren’t doing any transactions at all. For these agents, I suspect it’s even harder to tell a potential home buyer that perhaps buying a home is not the best direction for them to move.
I’ll share a story about a buyer who was ready to go into contract. He had a viable counter offer in front of him at a price that was agreeable. The counter offer contained two points, however, that he fixated on. One was the seller wanted him to split a selling fee. It wasn’t the amount of the fee that he objected to, I came to discover, it was the fact that the seller had asked for it. The other stickler was the seller stated in the counter offer that the appliances carried no guarantees.
“All homes in Sacramento are sold ‘as is,'” I explained. “It’s already in the contract.” He wanted to see where it was written in the contract, and I showed it to him: Seller makes no warranties regarding the above items. I was hoping he could understand that I was telling the buyer the truth.
The buyer decided the seller might be hiding a defect. He argued that the words “guarantee” and “warranties” were not synonymous, although they were in that situation. We discussed his home warranty plan — we talked about the home inspection and his right to cancel — we pondered places to buy a used appliance. We even discussed the possibility that if an appliance was defective, how the seller might be willing to repair it.
During our 90-minute discussion, it became apparent that the buyer had a laundry list of objections to the contract, which he had already signed. It was clear that those concerns had been discussed among his family members. He wanted to see the seller’s confidential documents that do not pertain to the buyer. He asked for standard verbiage in the contract to be altered which, for a variety of reasons, was not feasible.
The buyer proposed that the seller was being unreasonable by requesting that the buyer split a small fee. He said it made him uncomfortable. Even if I offered to pay that fee for him, he was unhappy. Further, he was certain the stove, which most likely had a value of $200, was broken. I seized that opportunity to point out in the most sincere manner I could muster that if the seller could see him right now, the seller most likely would feel that HE was being unreasonable.
I pride myself on my communication skills, and integrity is my cornerstone in this business. I tried to explain technicalities in several different ways, using layman terms, but I was beginning to feel like I had somehow failed in my mission. Then the light bulb went off. I laid it on the line: “I’m hearing from you that you do not trust real estate agents; you don’t feel that I am being honest with you. You do not trust the verbiage in the contract that protects your rights. We can’t maintain a business relationship if you question my ethics, integrity and honesty. You might want to consider either working with another real estate agent or hiring a lawyer to represent you.”
Then I went a few steps further and suggested that perhaps this buyer was simply not ready to buy a home. He appeared to be uneasy with the entire process. Maybe he should withdraw his offer and forget about buying this home. Not everybody should buy a home, and that’s really telling the buyer the truth. He could be one of those.
It’s not my job to strong arm a buyer to make a decision he could later regret. My job is to represent the buyer to the best of my abilities, maintain our fiduciary relationship and protect his interests. Always, my belief is 100% geared toward telling the buyer the truth.