sacramento listing agent

Selling a House Three Times to Get Paid Once

Undoubtedly, when I am selling a house 3 times to get paid once, I am doing it solely for the benefit of the seller. Other agents seem to intensely dislike that kind of attitude. They are used to listings agents who rollover and do whatever it takes to close a transaction. It confuses them when they discover that I am not one of those agents who will rollover.

For starters, I care deeply about my fiduciary relationship to the seller and doing what is best for the seller. How do I do that? Well, here’s a hint for ya, I don’t count my chickens before they hatch because even if they never hatch, I don’t care. I care solely about making my sellers happy. It’s a recipe, albeit a weird one for many, but it’s a successful recipe for me. I don’t really know how to better explain it than if you take yourself out of the equation and try to do only what is best for a seller (I know, strange concept), as an agent you will win in the end. And so does the seller. I won’t go so far as to say win-win because that’s not really a concept I subscribe to, and I used to be married to the guy who coined that phrase. In real estate, generally one side, seller or buyer, fares better than the other. That’s the reality. read more

There is Always Another Buyer for Fixers in Sacramento

There is always another buyer for fixers in Sacramento. That is one of the first lessons I learned from selling hundreds of short sales back in the day. Thank goodness that is basically over. Not only did an agent need to be on top of her game due to difficult procedures from the banks, but she needed to also deal with a wide assortment of buyers.

Today, when I sell to a buyer for fixers in Sacramento, I know there are several camps of buyers. First, there are the guys for whom the project needs to “pencil” to make financial sense, meaning low cost to cure and high net return on resale. They don’t all use the same calculations. Some buyers hire cheaper labor than others. But usually the guys with the lowball offers are not a good fit for my sellers. read more

A Sacramento Seller’s Last Steps to Close Escrow

sacramento sellers last steps to close escrowWhen Sacramento sellers ask me about the last steps to close escrow, it’s handy to have content available I can forward. Instead,  I tend to prepare and address based on each individual situation. But like I tell my team members, any question a client could possibly ask is probably answered by me online either at The Balance homebuying or on my website. Just put my name and the question into Google, and you’ll find an article. Pretty much guaranteed.

What other Sacramento Realtor do you know who can say that? Rather than reinvent the wheel each time, it’s easier to just forward a link to my client. Because when you do the same thing over and over, that is a clue you should develop a system for handling that sort of task. For me, I am creating new content right now to describe a Sacramento seller’s last steps to close escrow. read more

The Kiss of Death for a Sacramento MLS Listing

kiss of death for a sacramento MLS listing

Almost everybody makes fun of bad MLS photos, but no photos at all is the kiss of death for a Sacramento MLS listing. You know, some people experience reoccurring nightmares of appearing naked as a jay bird in public. My idea of a nightmare is having a listing go live in MLS without any photographs. It’s happened once to me for all of 3 seconds but it happens for other agents a lot more.

It makes me cringe. Do you know why it is the kiss of death for a Sacramento MLS listing? Because without photos, buyers won’t even bother to read all of your fancy schmancy marketing comments. They will just skip to the next property. Which means the listing agent just blew her sellers’ biggest chance to make a favorable impression. read more

Should You Tell Sellers When Agents Are Sending an Offer?

should you tell sellers when agents are sending an offer

In my real estate practice, I feel sellers prefer to be kept informed, even if something never happens. Because a Sacramento listing agent can certainly throw out a disclaimer. Like, listen, Mrs. Seller, don’t get all excited but this agent says he is sending an offer. In some ways, I know you want to hear everything, and in other ways, maybe not. So you let me know what you want to hear.

The problem with deciding to tell sellers when agents are sending an offer is the offer might never materialize. That is the downside. If the seller gets her hopes up because she hears an offer is forth-coming but never arrives, it can be disappointing. Managing seller reactions and maintaining client happiness in a transaction is an art. read more

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