Home Selling Sacramento
This article below about how to sell your home using sizzling advertising words was previously written by my partner, Elizabeth Weintraub, for another website. This classic advertising advice is timeless, Enjoy. — JaCi
“There is an art to writing attention-grabbing headlines and stimulating ad copy, but I suspect some agents are so busy taking listings these days that few stop to give more than a few moment’s thought to their advertising copy. In older neighborhoods, for example, often the type of home is misidentified. Sometimes I see high-water bungalows identified as Victorians or a Four-Square called a bungalow. That shows the agent is clueless. On top of that, I see lots of ad copy that is vanilla and boring.
Selling real estate in the Wild Wild West reminds we of the old John Wayne movies. He usually played a big-hearted, honest human being (I relate.) Then he always had other people in the films, which were much like authentic characters from the Wild Wild West, who had little moral or ethical code. Sometimes, selling real estate in the south county feels like working in the Wild Wild West.
I love the rural atmosphere of South Sacramento County. There are open green fields of tall grass. You see horses and cows grazing as you drive along the county roads. Large Oak trees are covering the lands here. Beautiful creeks bubble through the valleys and the Consumnes River roars through every winter, and we hope she doesn’t flood. It is like a picture book from the good old days.
Some homeowners feel the effects of how a busy location impacts sales prices of Sacramento homes. An example was a home we sold on the corner of a busy street in an affluent neighborhood. This was a gorgeous large Tudor style home in mint condition but had not been updated in many years. Its Old World charm was very appealing.
I met a wonderful seller who had been sadly disappointed. She had the family home on the market for months with a different Realtor and very few buyer showings. One of my probate attorneys referred me to this client. My study of the area confirmed the home had been seriously overpriced and lacked staging. The seller, a very bright woman, knew something was not right with the listing. She was looking to make a Realtor change.
In doing research about whether Millennial home buyers will buy more homes than Baby Boomers, I found an interesting article posted by Forbes. These numbers in the referenced paragraph below were a surprise to me, no doubt. I’m a believer in adapt to your circumstances and evolve with the times.
“Millennials will continue to make up the largest segment of buyers next year, accounting for 45% of mortgages, compared to 17% of Boomers and 37% of Gen Xers. While first-time buyers will struggle next year, older Millennial ‘move-up buyers’ will have more options in the mid-to upper-tier price point and will make up the majority of Millennials who close in 2019.
A seller just had his escrow cancel due to dangers of home buying sight unseen. All because the buyer’s agent had not disclosed to the seller the fact that both of the decision makers had not viewed the home prior to submitting the offer. Which tends to happen when there are unscrupulous or ignorant agents (hard to say which description applies) who believe it is OK to deceive the seller and the listing agent.
Deceiving a seller is unethical and could be considered against the law due to possible breach of contract elements.