Home Selling Sacramento
Never thought I’d see the day that a home’s condition trumps location in Sacramento real estate. It’s been leaning this way for years, ever since the market crash created a falling market from 2006 through mid-way of 2011. That’s when the flippers stepped in and took over the market in a big way. Also, new housing is moving the market again, which was not a competitive factor during the downturn.
Need examples? Just look at building projects like the Mill at Broadway, which is sandwiched between two public housing projects and sits under the intersection of two major freeways. Or, the McKinley Village housing development, built next to railroad tracks where a train goes by 52 times a day and within the traffic roar of I-80. Horrible locations for real estate. But the home’s condition trumps location.
An agent called a few days ago to ask why did you cancel the listing? She was gonna show it, and now the listing has been canceled. It was there yesterday, she said, and now it is gone. Does this mean I can’t show it, she asked.
Immediately I offered assurance she could show the home. Just put the property address into MLS and you will find the listing, I suggested. I did not really cancel the listing. Felt no need to go into the long explanation of how to reset the days on market, which is exactly what I had done.
Do you wonder if you deserve your own representation and where you can find listing specialists in Sacramento? Most agents who solely represent sellers are always ready to talk about selling a home, providing you can find such an agent. There are not very many listing specialists in Sacramento. For example, I can count the number on one hand, and I’m not so sure about the other four. I can only vouch for myself.
Most agents, if you don’t already know, try to work with both sellers and buyers. They probably don’t attract enough business to specialize. Some of those agents might call themselves listing specialists but they are not, not truly. I know this to be a fact because my outlook and business focus is so completely different from agents who represent both types, sellers and buyers, and even those who only represent buyers.
Not too long ago we closed on a property that had many home showings and no offers, and there was nothing wrong with the property itself. It had been priced too high. Once we brought the price in line with what the market would bear, the home sold. Without question. Nobody asked why has this been on the market for so long? They could see why.
It was also a difficult sale for the sellers. They had no mortgage, so apart from paying for utilities and property taxes, it didn’t cost much to keep the home on the market. As the listing agent, I wasn’t complaining, either. The home’s location was excellent and it made the phone ring with buyers for others homes. I will be as patient as my sellers.
Undoubtedly, when I am selling a house 3 times to get paid once, I am doing it solely for the benefit of the seller. Other agents seem to intensely dislike that kind of attitude. They are used to listings agents who rollover and do whatever it takes to close a transaction. It confuses them when they discover that I am not one of those agents who will rollover.
For starters, I care deeply about my fiduciary relationship to the seller and doing what is best for the seller. How do I do that? Well, here’s a hint for ya, I don’t count my chickens before they hatch because even if they never hatch, I don’t care. I care solely about making my sellers happy. It’s a recipe, albeit a weird one for many, but it’s a successful recipe for me. I don’t really know how to better explain it than if you take yourself out of the equation and try to do only what is best for a seller (I know, strange concept), as an agent you will win in the end. And so does the seller. I won’t go so far as to say win-win because that’s not really a concept I subscribe to, and I used to be married to the guy who coined that phrase. In real estate, generally one side, seller or buyer, fares better than the other. That’s the reality.