Looking at Sacramento Homes for Sale From a Buyer’s Perspective
It’s very difficult to color correct photographs when a kitten is attacking my television monitor. Typing doesn’t seem to excite little Tessa as much as when I move the mouse around and magic happens in front of her eyes. She appreciates when I use the tool that lightens shadows, and she is madly in love with the adjustments I make using Levels in Photoshop. As a Sacramento real estate agent, I often agonize over my photographs because I want to make sure that each and every photo does its job properly online.
Now, I try not to say anything about other agent’s listings when I see photographs that let’s just say don’t do the home justice. The major thing about presenting a home online is the photos should offer a clear picture of each room that is suitable for viewing and tell a story to the buyer. Contrary to some popular views, we Sacramento real estate agents are not trying to sell a home online, on the internet, we are trying to whet a buyer’s appetite enough to get the buyer motivated to view the home in person.
Sacramento home buyers have choices. Their first introduction to Sacramento homes for sale is online, typically. They might have automatic emails set up by their buyer’s agents, which deliver listings to their inbox as soon as those new listings hit the market. That’s the easiest and the smartest way to search for a home to buy in Sacramento. If a buyer is not receiving emails, that buyer may not realize how much she is at a disadvantage.
When buyers get an email, it may contain a bunch of homes for sale because new listings come out every day. To access the information, it involves clicking on the property address. That’s one click. Up comes the listing with one photograph, the property description and specifics. The listing offers the ability to look at more photographs by clicking a second time. If a buyer does not like the first photograph, a buyer might not click a second time. Moreover, if the buyer does not like the second photograph, the buyer might not click through all of the photographs and will simply discard the listing by moving on to the next home for sale.
Each photograph must encourage the buyer to click again. The marketing verbiage should make the home sound unique. Even if the home is identical to almost every other home in Elk Grove, for example, there is something unique that makes it different that made the existing sellers want to buy it, and that is what will make a new buyer want it as well.
If you’d like to talk more about what this Sacramento real estate agent can do for you, please feel free to call Elizabeth Weintraub at 916 233 6759. I love selling homes in the Sacramento Valley, and I’m not afraid to say I’m good at it.
And, my kitten Tessa? She says she’ll buy them all. This one, and that one, and the next one, too. You can see that she sticks her nose into everything. Even when I’m trying to take a photo of Jackson, our ragdoll.