benefits to living in Land Park
This was an article explaining how to market online using benefits over features. It was written by Elizabeth over a decade ago and the content is as fresh today as it was when written. I used the ideas expressed when writing another blog today. Enjoy. — JaCi Wallace
Marketing homes on the web: benefits over features. Selling benefits over features has been drilled into my head since I was a young whippersnapper. Anybody can own a house with a family room, but it’s the space for three sofas to host family and friends . . . stuffing faces with pizza, spicy chili, chips . . . popping open a cold one . . . eyes glued to the TV on Super Bowl Sunday . . . screams, excitement, yes, a touchdown! That is what sells a family room.
Your challenge is to transfer that benefit to the internet. How many benefits can you think of that a large yard offers, for example? Is the yard the main selling feature of the home? If so, play it up. Be careful when using words such as “room for a pool,” especially if you don’t know if a pool could be installed in that yard. You might want to say possible room for a pool or, better yet, pool-sized yard.
If you want your home marketed with the types of benefits to gain more interest and appeal to a buyer, then please call Weintraub & Wallace Realtors with RE/MAX Gold. Our phone number is 916-233-6759.
— Elizabeth Weintraub
What makes a good neighborhood a great neighborhood in Land Park? That question crossed my mind for two reasons. First, I was reading a blog written by an agent friend from Benicia about the topic of great neighborhoods. I read through her blog and into the responses. Somebody remarked that a good neighborhood is a place where people don’t mow lawns at 7 AM or sing along top volume to G-L-O-R-I-A at midnight and don’t run over your cat, and then it dawned on me, right at the point where I was thinking: hey, I completely agree with this poster, yeah, right on, that the person who wrote the comment was me. And that particular blog was written last year.
Which just made me laugh out loud. This Sacramento real estate agent gets around online, I guess.
Second, I think about when I retire, even though that’s a ways off and I don’t know where to retire, and I wonder about giving up the benefits we enjoy from living in Land Park. We all should appreciate the here and now while the here and now is here. I noticed that while watching Californication, the episode at Hank’s house when Becca tells him she’s getting married, which looks like that balcony scene was filmed in a beach community, maybe Venice or Malibu, in southern California. What I couldn’t help but notice was how close the houses are, tumbled on top of each other (which I had forgotten) and that most people left their windows open.
Being that close to the water means tourists, too. Traffic and noise. I used to live at 1234 Balboa Boulevard in Newport Beach in the 1970s, the decade in which I was first licensed to sell real estate. This was smack dab on the beach peninsula, extreme noise, traffic all day past my humble abode, but I never noticed it. Young people screaming, hootering and hollering, drinking and smoking pot and what-have-you, running amuck, carrying on, playing records too loudly, and this was just the noise from inside my apartment.
While I yearn to return to the beach life, I also realize that I will never afford a $10 million retreat on the water, which means anything less equates to putting up with a bit of noise. We don’t have noise in Land Park. It’s really quiet. No cars hardly drive down my street. There are no children squealing or shrieking around my house. My neighbors in Land Park are respectful and keep to themselves. Friendly enough when they need to be but mostly private. I like it this way.
Sometimes, when we leave the windows open at night, we can hear slight traffic way off in the distance or the fireworks from Raley’s field. With the windows closed, though, I don’t even notice the morning sprinklers which, due to the drought, is only twice a week now. I appreciate the silence. I especially love the fruit from my next door neighbor’s cherry tree as much as he enjoys the tomatoes from our garden. If you’re looking for a friendly but quiet neighborhood, you won’t find much better than Land Park.