Land Park Agent
This was an article explaining how to market online using benefits over features. It was written by Elizabeth over a decade ago and the content is as fresh today as it was when written. I used the ideas expressed when writing another blog today. Enjoy. — JaCi Wallace
Marketing homes on the web: benefits over features. Selling benefits over features has been drilled into my head since I was a young whippersnapper. Anybody can own a house with a family room, but it’s the space for three sofas to host family and friends . . . stuffing faces with pizza, spicy chili, chips . . . popping open a cold one . . . eyes glued to the TV on Super Bowl Sunday . . . screams, excitement, yes, a touchdown! That is what sells a family room.
New Land Park listings are coming soon in August to the market. Getting homes ready for showings is a lot of preparation. The first step the minor repairs, this can take a handyman a few days. Then the interior and exterior cleanup are completed. Let’s not forget the windows have to sparkle. The yards need to be greened up and bark, tree trimming, and fence repairs are.so important to the curb appeal. The staging and then the photography session are scheduled. Last, the keys, showing instructions, pest and roof reports, as well as the natural hazard report disclosure. A review of final pricing, the showing instructions, and the keys.
The seller has authorized a reduced price for 2214 Davini Lane in 95818. Our last two comparable sales were at $489K, but the seller insisted we reduce the price to $475K. This is a $14,000 price reduction off the recent comparable sales. We are motivated to move this baby. What do you get for that price?
Well, you could pay about the same for a tiny 3 bedroom, 1 bath built in 1948 in Upper Land Park, or you could buy 2214 Davini Lane. Davini Lane was built in 2007, and it features 2 bedrooms, plus a loft and 3 baths. It has granite counters, wood-like floors, cherry cabinets and stainless appliances. You can also plug your electric car into the charger in the garage and save on utilities, too, because the solar is owned.
Big surprise yesterday when we received 5 top awards from Homelight for 2018. Pictured here is Amy McMullan with Elizabeth Weintraub, and we sure miss Amy (who has since moved to Los Angeles). Homelight is a website company that refers sellers and buyers to agents in Sacramento, and they work only with top producers.
All agents are not the same. Clients are wising up to the fact that 90% of agents sell only 2 or 3 homes a year. Not us, of course.
Further, in the digital age, many websites compete for eyeballs on the internet, and those with the best SEO are winning. The Elizabeth Weintraub Team prefers to align ourselves with winners, so we stick with the companies our clients like. However, we were not expecting to win 5 top awards from Homelight. One is plenty, actually.
Some sellers do not want to do open houses in 95818 when the weather is bad or traffic is slow. However, that’s precisely when one should hold open houses in 95818. Any lazy agent can hold an open house when the weather is beautiful and there are tons of buyers milling about. But the sales are done by continual marketing and never coming up with a reason not to hold a home open. You never know where your buyer might come from.
We have two open houses in 95818 this Sunday. Hours are 2:00 PM to 4:00 PM. One home is located in Southside Park, just north of Upper Land Park. People do not seem to realize that the ZIP code of 95818 runs down to S Street in Midtown. They tend to think only about Land Park and Curtis Park, two tree-canopied neighborhoods close to downtown and Midtown.