Full-Service Realtors Means Sometimes Going Beyond With Service
Full-service Realtors in Sacramento offer sellers so much more than just higher prices, fewer renegotiations in the middle of escrow and expert analytical skills. We sometimes have to go beyond what most people expect with service and sharing our knowledge. Oh, we’ve had it hammered into us that we can’t give legal advice and can’t give tax advice, anything that departs from our skillset of real estate and that for which we are licensed. After all, we are not accountants nor lawyers. We are full-service Realtors.
But what does that mean to the public we serve? It means we are judged every single day by what we do and how we do it, and our performance darn well better be excellent. We need to anticipate what a seller needs before she or he asks. Often, it also means we go beyond what other agents might do.
One of the aspects of my full service for sellers involves giving advice as to improvements. There are often little fixes a seller can do to make a property much more saleable. Left to their own devices, sellers will fix things that are inconsequential to a buyer but which the sellers think are important. That’s generally a waste of money. I don’t advise sellers based on my personal preferences, I advise based on what sells. What buyers say they want and expect. My advice is based on my vast experience spanning four decades in real estate.
But I don’t just throw out advice, like: paint that wall a dove gray. Since I spent 10 years of my life fixing up homes and flipping them, doing the work with my own two hands, I know quite a bit about home improvement projects. Not only that, but I know which products to recommend, which vendors to supply those products and the contractors who can do the actual work. And I don’t even watch HGTV, heh, heh.
Discount agents are often too green, too new, and honestly, many of them don’t care. They can’t help. I shared with a friend the other day what I do to attract multiple offers and drive up the sales price versus what a discount agent does. A discount agent’s advice is: take the offer. Sellers make more money through full-service Realtors, and they get more qualified advice from an experienced veteran vs. a newbie. A discount agent will promise full service but they can’t deliver. It’s impossible.
Looking to sell your home? Before you wander into Lowe’s, give Elizabeth Weintraub at Lyon Real Estate a jingle at 916.233.6759. I’m happy to help.