Top Sacramento Listing Agent Ranks #70 Nationally
The brokerage your Sacramento listing agent works for makes a difference — which is yet one more reason for sellers to interview agents from competing brokerages and not from the same brokerage. Some agent from Illinois wrote this morning to say she disagreed with an article I wrote for About.com — and that’s not the first time some agent has approached such an issue with disdain and horror, as though they were splashed by a spoonful of spaghetti sauce flipped off a spoon held by yours truly and directed with precision at the front of their white shirts.
There are many reasons not to interview an agent from the same brokerage much less the same real estate office, but marketing provided by the brokerage is a strong reason. Sellers should see how other brokerages market their listings, and if all they’re doing is comparing one apple to other apples in the office, they won’t see the differences among brokerages.
This is not to say that all agents are the same because all agents are not the same. It’s like a bell curve. Plus, every agent offers a different education level, experiences, marketing, strategies, analytical reasoning and they sometimes talk to each other in the office about listing presentations. If you are a seller interviewing two agents in the same office, they might even talk about you, a common element they share. It’s human nature and to suppose otherwise is a bit naive.
It’s the same as believing that maybe Nixon was not a crook. Maybe Clinton didn’t have sex with that woman. Perhaps there is no revolving door between corporate America and government. Maybe the 99% are at fault and deserve what they get. Maybe the honeybees are dying because they’re supposed to. Maybe the world is flat after all.
Of course, if you’re listing with an agent at Lyon Real Estate, you’re getting a brokerage that ranks #1 in Sacramento. A brokerage that spends a ton of money on advertising and support for its agents’ listings. Real Trends issued a report this month showcasing the top 500 agents in the country. The Elizabeth Weintraub Team ranked #70 in America for last year’s number of sales. I never thought I’d see the day that I ranked in the top 100 teams in the country. That just blows me away. See what happens when you’re busy?
The downside is Real Trends and its affiliates now want to sell me every kind of statue, plaque and award thingie, and even Trulia has hopped on the bandwagon. Criminy.