Did You Forget to Sell Your Home in Sacramento?
You might not think it’s possible for a homeowner to forget to sell a house in Sacramento but as a real estate agent, I can assure you that it happens. I often joke that if some agent just followed me around and picked up the real estate business I leave lying on the side of the road, they, too, could be a top producer. My biggest drawback is I don’t continue to ask sellers if they are ready to sell. I don’t want to insult their intelligence. But I also realize that sellers sometimes forget which agent they have called, much to my dismay.
It’s completely arrogant to assume that a seller will think only of calling this Sacramento real estate agent when she’s ready to sell. I mean, many do and wouldn’t dream of hiring any other agent because they believe I am the best Sacramento real estate agent for them, but people are different from each other — what one person does, another does the opposite. Not to mention, they have other things going on their lives than simply concentrating on selling a home. They have children, families, vacations, illnesses, financial complexities, career demands, political distractions, community involvement — complications to everyday life that often take precedence.
From now on, my plan for 2014 is to not let any business slip through the cracks. I will politely stay in touch until the cows come home or sellers tell me they no longer have any interest in selling a home.
Sellers don’t always use analytical criteria when hiring an agent. They sometimes believe by mistake that all agents are the same, so hiring the guy across the street or their Uncle Joe, doesn’t make any difference, when it can make ALL the difference in the world. They don’t know that the top 10% of agents sell 90% of all the homes in Sacramento or how to find that top 10% or even why it makes a difference.
And whose fault is that, that they don’t know? Fortunately, I know the answer to that question, and my focus in 2014 is to answer it for clients. If you’re getting ready to sell your home in Sacramento, call Elizabeth Weintraub at 916.233.6759.