On Selling That Real Estate Listing in Sacramento

new listings sacramento.300x200No matter how many homes a Sacramento real estate agent has sold — and last year I sold around 165 — it is still exciting to have a new listing in Sacramento entered into MLS. It’s a feeling that never goes away for an agent. I’m not alone in this as other agents have expressed the same sentiment. Whether that new listing is 2 homes on a lot in Midtown or a highly desirable single-level home in Elk Grove, it’s still a thrill to baby a new listing. It’s also a reminder to pay extra special attention to the listings that might still be in inventory.

It’s easy for an agent to think after a couple of weeks on the market that an older listing is not quite as important as a newer listing, and that is a trap only naive listing agents fall into. An older listing is often more precious than a brand new listing because a) it involves a lot of work to get it b) a lot of work to input it and tweek photos c) an agent has seasoned feedback after a few weeks, and d) it’s easier to tell exactly what needs to be done to get that listing moved if it hasn’t, for some odd reason, already sold.

I never ever ignore an “aged” listing. I just try all the harder because my goal is never to lose a listing, and I have never had a listing in Sacramento that I could not sell.

My job is to figure out what makes a new listing different from every other listing on the market and to get that listing sold.

I just closed a listing in Sacramento yesterday that by all practical means should have blown up in smoke. I can’t begin to describe all of the ways the buyer’s lender messed up the closing. We were supposed to close at the end of the month and, when I suspected the lender, a major bank, had its share of difficulties, I asked Seterus to give us an extension to July 7th. Nope, said Seterus, no can do.

Part of the problem was I had nothing substantial to give Seterus in hopes of closing. I’ve learned a long time ago in this business that you don’t deliver bad news without a solution, a silver lining to soften the blow. So, I waited until docs were in escrow, when I had proof we could close, and asked again. This time, we received an extension from Fannie Mae that expired on the day we received it. Such a joker, that Fannie Mae.

I asked again for an extension from Seterus. It took a little bit more than a week, with the 4th of July and all, but Fannie Mae gave us 3 days this time to close, and close, we did! The buyer’s agent has one very happy buyer right now. It probably wouldn’t have been so tough on the buyer if the poor buyer didn’t also work for the stupid bank that couldn’t find its way in the dark with two maps and a flashlight. In fact, the buyer’s agent sent me an email that said I was the best agent he’s ever worked with. I hope that means he’s worked with hundreds of real estate agents and not just with those one can count on one hand.


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