Why Agent Feedback is Crucial to a Sacramento Agent

Sacramento-LockboxOne of the services I provide for my sellers are listing updates with agent feedback. Nobody wants to list her home for sale in Sacramento and then hear nothing back whatsoever from her Sacramento real estate agent. A seller who never receives any communication from her agent might think her agent isn’t working on selling that listing, when little could be further from the truth. The agent could be working her tail off but just not pulling up any buyers. Some agents think if they have no news or no good news, then a seller doesn’t want to hear about it, but a seller wants to know everything.

Every night, before I leave my home office — way before my husband starts hollering at me to turn off the computer because dinner is ready — I check my home showings for the day. Each lockbox has a serial number engraved on it, which I register for each listing. As a result, I can lookup an online report to see who has accessed my Weintraub listings. The report tells me:

  • The time the agent opened the lockbox to get the key
  • The name of the agent’s broker
  • The agent’s email address
  • The agent’s office number
  • The agent’s cellphone number

It’s also a helpful report if an agent has accessed a pending listing that should never, ever, be entered without express permission from the listing agent. Yet, some buyer’s agents will not bother to read MLS showing instructions or they figure the listing is vacant so it doesn’t matter. It does matter, and this Sacramento real estate agent will follow up to get agent feedback. My sellers deserve it. This is why in some areas of Sacramento where this kind of unauthorized activity is notorious, I might suggest a seller not allow a lockbox or I might remove it when the homes moves into pending status.

Every night I email agents for agent feedback to ask what their buyers thought of the home they toured that day. I offer my assistance. I try to find out if the agents have any questions or if their buyers have questions. I’m looking for positive and negative feedback, because my seller wants to hear all of it. And then I send the feedback to the my seller, even if it’s feedback I am afraid my seller might not want to hear.

Based on the agent feedback, we can make adjustments, if necessary, to the listing. It’s not always the sales price, either. You can bet that I will take a positive feature and run with the benefit when buyers gush over it. If there is a negative aspect, I’ll offer a solution.

If you want to buy or sell a home in Sacramento, call your Sacramento real estate agent, Elizabeth Weintraub at 916.233.6759, Lyon RE. Put 39 years of experience to work for you.

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