If Real Estate Clients Don’t Embrace Technology, It’s OK

Old-Telephone.300x200Repetition is the key to learning, not only in the real estate business but for almost anything. I think back to my early guitar teacher: You must play this song at least 6 times in a row without a mistake to master it. Yes, grasshopper, but I wanted to play The Monster Mash not Red River Valley. To retain what you learn, you’ve got to use it, and that’s where consistency plays an important role. Doing the same thing over and over, yet improving on it.

I mean, I can fly by the seat of my pants as well as the next Sacramento real estate agent, but it makes more sense to have a rhythm and way of doing business. Not to mention, if one has a method, there is no question as to whether a task was completed or even how it was completed, because it’s always done the same way. It takes all of the guesswork out of it. But that doesn’t mean the method can’t be improved.

We really ought to strive to be continual life-long learners to fully participate in the world, while we’re still here. Not just in our personal life but particularly in our business life. Because things change. It’s not easy always keeping up with change. One day you’re told that, oh, for example, gluten is good, and you should read the fine print on every loaf of bread you buy to make sure it has gluten in it. Next day, gluten kills you and is evil. Or, how about the niacin and cholesterol thing? Do you know how it feels to take 3,000 mg of niacin? Ask the 8-year-old who insisted on taking it. I watched him. First his body turned red from waist up, then his head turned beet red, his ears quickly inflamed and his eyeballs exploded, just like in the cartoons.

I know what you’re thinking, you’re thinking whaaa, niacin, you can’t take big ol’ gobs of niacin anymore? Yeah, 3 or 4 years ago, I don’t recall, new research showed that niacin wasn’t helping cholesterol and, in fact, could be bad for you when ingested in large dosages. You can’t take a fact, stick it in your head and rely on it forever. Which I find hugely distressing after going to all of the trouble to acquire it in the first place. If you don’t believe me, take a look at what happened since I was in school and learning about continents. Continental drift was a contested concept. Ditto Super Continent. Today, kids learn about Pangaea and watch videos of India slamming into Asia without batting an eye.

I’m constantly staying on top of things that change in Sacramento real estate and adapting, which means new technology and learning curves. A seller complained the other day I was too high-tech, what with my iPad shooting video of her home instead of taking notes. An iPad is just a convenience to doing more work better and faster. When it’s time for you to hire a Sacramento real estate agent, you should probably consider whether your agent works with the technology of 2013 because that’s how the industry interacts.

However, if you don’t like to use technology, that’s OK, too. I can still press my Bluetooth device to call you on your land line phone. I have a car, a driver’s license and I can drive over to see you.

Call Elizabeth Weintraub at 916 233 6759 for your real estate needs. I answer my phone.

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