Diary of a Sacramento Realtor

Hitting the Royal Flush on an East Sacramento Listing

East Sacramento Listing

Weintraub & Wallace took a new East Sacramento listing last week in a very popular area of East Sacramento. We worked tirelessly preparing our pre-launch efforts. Friday evening, it went live in MLS with the first open house scheduled this last Sunday. There were about 70 people through the open house! 

There were plenty of buyers through with solid interest looking to make one of many multiple offers on a new East Sacramento listing. Additionally, we had about 20 + agent showing appointments over the last 3 days. Buyers had seen it online, advertised on our  Facebook Boost or any one of the other search engines such as Elizabethweintraub.com, Zillow, Trulia, Redfin, Metrolist, REMAX.com and many others. read more

Using a Translation App to Sell Sacramento Real Estate

Using a translation app

It  dawned on me today I have three buyers with whom I’m using a translation app. These buyers’ primary languages are Hmong, Chinese and East Indian. I was showing homes in Elk Grove this last weekend where I met one of these buyers for the first time in person.

You probably won’t believe I had interviewed these buyers online using a translation app. First I explained to them how agents work; I didn’t speak any differently than I usually do as it was all translated using the app. They were asking if I was the listing agent. I explained that they’d be so much better off using a buyer’s agent instead of the listing agent. They said great, they wanted to meet me. read more

Damned if You Do and Damned if You Don’t

damned if you do and damned if you don't

When a stranger calls for free advice, the common dilemma of damned if you do and damned if you don’t, makes it difficult not to hang up. Because hanging up is my solution for handling most irritants. Way back when I moved to Sacramento and was so excited just to get a phone call, I would even talk to telemarketers. I was polite and sweet and asked them to put me on the national do not call list. Today, not so sweet. Today I get so much crap, so much spam and solicitation calls, the best response I can muster is to hang up. read more

The Best Days of an Elliptical

best days of an elliptical ownership

Funny, but I do not really recall the best days of an elliptical, except that when we bought the Precor EFX 523, it seemed the best model available. Exciting time. If I recall correctly, we bought it from one of my clients who worked at a store that sells exercise equipment. You would think I would have learned from a previous purchase of the treadmill coatrack but no, I thought an elliptical would be different.

At first, I used the elliptical almost religiously, for at least a month or two. Then something interfered and changed that schedule. Maybe work, I’m guessing, because I was working on 75+ escrows at a time when we bought the elliptical. The best days of an elliptical were probably right after the second market crash of 2008. Short sales consumed my life back then, and almost all of my transactions were short sales. read more

Do Not Ask What Else Can Go Wrong

what else can go wrong

Asking myself what else can go wrong was not the way to start my first day back from vacation. In fact, I had lined up a specific time to workout at the gym, and that was my second appointment of the day, soon as I finished at the dentist’s office in Midtown. Did not want to rush back into work in Sacramento real estate on a Thursday after returning from vacation. Thursday is sort of an unofficial Sacramento Realtor Day off.

Further, there is the notion that if you start asking what else can go wrong, you will find out soon enough. Something about karma, if you believe such. read more

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