where to find inspiration for daily blog content
Blogging from my new command center, I feel a bit like the Captain of the USS Enterprise. Beam me up, Scotty! With my new 42-inch monitor, I can view multiple screens open while I’m uploading photos, researching links, and writing — all at the same time. As if that isn’t enough, I also have my laptop on my desk, so I can also work on my email. Whoa, talk about multi-tasking! This is just so awesome.
Blogging at my new command center is just a part of what I can do using this 42 inch monitor. I can now write contracts, have MLS open, keep my eye on email, and watch our Sacramento real estate ads on social media. This not only saves time, it creates more efficiency in my task schedule. Thinking over each day, jotting down a few blog ideas, and taking photos of our daily work adventures, reminds me how much our team does as a collective, each day, for our clients.
When I share the fact that I’ve been writing a Sacramento real estate blog every day for going on 12 years now, it shocks people. They cannot believe that I would do it. Every day, I write a blog. Why? Because I believe I have something to say. Further, I’m opinionated as all hell. You ask me what I think and I’ll tell you. I might volunteer if you don’t ask. I have a ton of opinions. Who are those people who answer surveys without an opinion? When it’s yes, no, or I don’t know, they choose I don’t know. Why is that?
Some agents tell me they can’t write a Sacramento real estate blog because they don’t know what to write. I write about what I do. For better or worse, I work every day. Stuff happens every day. There are ways to talk about the inner workings of real estate transactions without disclosing confidential information. Even after 43 years in the business, I still learn stuff I didn’t know. How can an agent have nothing to write about?
Of course, my Sacramento real estate blog is not always about real estate. It could be political, especially in today’s world, lots of shit there. Odds are it could be extremely personal about myself. On the other hand, my blog could be about exotic places I travel, a restaurant, a movie, a musical, a concert, life, death, love, happiness, sorrow or, like most of my posts from my house in Hawaii, it might feature a gecko. I write whatever I want because it’s my freakin’ blog. There is really nothing off limits except anything that could potentially upset a client. I would never do that. I will upset other people. In a heartbeat. Just not my clients.
Finding inspiration for my blog comes from what happens during the day. For example, it rained all day yesterday in Hawaii on the Big Island. But I was happy as a clam out on my lanai, working, occasionally glancing up at the fog creeping across the ocean. I put another listing into escrow, third time is a charm. Too many flakey buyers out there right now. We’ve had two cancellations on this listing already and for no reason. Put it back in MLS to reset the days on market and bam, sold.
Knock, knock. My scheduled quarterly pest control company showed up at the door to ask if I wanted them to spray the exterior of the premises. Hmmm . . . it was raining. Seemed like a waste of money to give them the go-ahead. “It’s mostly under the eaves,” the worker offered. Spoken like a worker who doesn’t want to reschedule. Like rain water doesn’t hit the house and travel. I think a drier day is better.
About Buyers Who Suddenly Cancel Escrow
Then, earlier in the week, I talked with an agent who said her buyers want to submit an offer on a listing. I asked if it was possible for her to have a long conversation with the prospective buyers, to inquire if they really and truly intend to buy a home. Because I’m increasingly growing tired of buyers who say they do and then change their minds.
I hate what a cancellation does to my sellers. It tears them apart. I’m not that concerned if I have to sell a home twice or three times and get paid once because I’ll eventually get paid. I’ll sell it again. My listings all close. I’m loyal to my clients. But watching my sellers’ world turn upside down because some idiot buyer walked away, though, that’s what I find most bothersome.
I’m wondering now if that agent took my advice and talked to her buyers because I don’t have an offer from her. Ha, ha.
Oh, well, checked on my closings, and two escrows are rolling into January. Even with those gone from my production, I’ve still got $37 million closing this year. Best year ever. It just keeps getting better. And that’s why I just keep writing my Sacramento real estate blog. It brings business. It saves my sanity.