truth in advertising
Common sense mixed with the truth must be a wild concept to some. I wish people would quit thanking me for being honest with them, because the message they’re really sending is they expected that I would lie. It’s not that I couldn’t lie if I wanted to because, let’s face it, I sell real estate in Sacramento and just to be successful in that profession there is a certain amount of enhancing the truth to push product; it’s the spin. Can’t be in marketing without the spin. But it’s that I don’t go out of my way to make up crap because a) it’s stupid and wrong, b) I’d have to remember it, and c) it’s easier just to tell the truth.
Is there such a thing as truth in advertising — especially when it comes to Sacramento real estate? I have learned first-hand that there is a difference between saying my business as a Sacramento real estate agent has exploded 1000 percent and saying it has exploded like a 1000 percent, when my business suddenly grew by leaps and bounds a ways back. Not to mention, some agents get very jealous when an agent says things like that, especially if they aren’t doing very well themselves.