sacramento real estate agents
A question that really has no bearing on reality but I get asked it often enough all the same is: Elizabeth, how many listings do you have? For starters, I suspect people want to use the answer as a quantifier. If you have one or two listings, you look like a loser in some people’s eyes. If you have 200 listings, you could look like a person who doesn’t have time to brush her teeth much less pay attention to her clients, and that assumption could be way off base, too.
What makes a difference, though, is in what position are those Sacramento listings? By that I mean are they pending, pending short lender approval (which is different than a pending sale), active contingent, pending bring back-up, active release clause, an active short sale or simply an active listing? I generally carry about 25 listings at any given time, but the active listings, the homes that take up most of my time, might only range from 3 to 5. I typically sell my active listings pretty quickly because I do things right. The short sale listings require a lot more time on the market because today’s buyers tend to pass those by.
Do you know why so many of the good deals seem to go to real estate agents? I’ll tell you why. It’s not because agents are stealing all the good deals. It’s because they recognize a good deal when they spot it. When one is working in the real estate business day after day and year after year, I don’t care how unfocused you are, eventually some of it rubs off and sticks with you. So many of my long-term listings that other buyers and investors pass by because the properties need work, end up sold to a Sacramento Realtor. It’s sorta becoming par for the course. In fact, I’ve thought about buying a few myself but that would be a conflict of interest.
You can’t really be an effective Sacramento real estate agent if you’re not willing to tell sellers what they don’t want to hear. That means you have to figure out how to share bad news in such a way that people don’t immediately take off their shoes and start beating on your head. There is a way to frame bad news. Not necessarily like the cat on a roof story.
I don’t know how one can expect a seller, for example, to make a decision without all of the information necessary to weigh the facts and come up with a response. I suspect that some real estate agents are too worried that they will hurt another’s feelings or worse, that maybe the seller won’t list with them if the seller gets upset by the news. But you can’t tiptoe around on little cat feet. That’s not helpful for anybody.
Anybody who works with Sacramento real estate agents knows that a truism for many agents is we all hate to do paperwork. That’s a fact. Further, many agents are not detail oriented. The traits that make an agent excellent at working with other people and a successful negotiator don’t necessarily transfer to the paperwork department. Most people cannot be the life of the party the night before and settle into a cramped chair to prepare a tax return the following day.
The two don’t necessarily mix. Like rap and classics, although Tony Bennett and Lady Gaga would disagree.
It is not unusual for a seller to ask if I will take a lower fee than my usual commission, that is, to discount my standard commission, if they hire me instead of one of the other dozen Sacramento real estate agents they are talking to. I understand the need to try to save money wherever one can in a real estate transaction because money is a seller’s main concern and my responsibility to manage. But Sacramento real estate commissions are the wrong place to look. My primary two focal points when working as a listing agent are to save money for my sellers and to make money for my sellers. That’s why home sellers tend to hire a real estate agent. To help manage the money. Maximize the profit.