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Perfecting the Art of Selling Luxury Homes in Sacramento

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A luxury waterfront home in Sacramento, by Elizabeth Weintraub

Methods used to sell luxury homes in Sacramento have changed over the past few decades rather dramatically, but the “people aspect” of these transactions remains the same. Agents who aspire to sell luxury listings realize this soon enough. Although we treat all of our clients with compassion and respect, selling a luxury home requires a bit more finesse, shall we say, and the attention to detail is a bit more meticulous.

For starters, not all, but many home sellers of luxury homes prefer to not discuss showings with a buyer’s agent. Their listing agent might handle those types of phone calls and play the role of the intermediary, a buffer between the seller and other agents. Some sellers don’t want their home advertised in MLS, although I personally believe that is a huge mistake because it truly limits the number of potential buyers. Competition brings higher prices. But sometimes privacy concerns win over profit. Not to mention, not only do many gated communities of luxury homes prohibit For Sale signs, sellers don’t want a sign, either. read more

Perfecting the Art of Selling Luxury Homes in Sacramento

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