is your home priced too low
Sellers sometimes wonder if their Sacramento home is priced right. Even though a Sacramento Realtor may explain how comparable sales work, how we arrive at pricing, it’s not unusual for sellers to be confused or to disregard the comparable sales. After all, if a buyer pays cash, the comparable sales are not always that important since there will be no appraisal. Believe it or not, not every buyer is concerned as long as the price pencils out or otherwise makes sense to them, especially if the buyers are from the Bay Area, like many of my buyers seem to be. They think our prices in Sacramento are remarkably affordable compared to the Bay Area, and they are.
You might wonder how a person could shrug off the comparable sales and proclaim they don’t matter, but then you are probably not in Sacramento real estate and you don’t deal with those sellers from another planet. I’ve had sellers scream that they did not care what the numbers showed, they wanted a certain price and if they could not get that price, then they weren’t interested in selling. Fine, I’ll go to the next amusement park ride and stand in line.
As a standard of practice, I always try to pass on all showing activity results during my listing period to the sellers. This can result in sellers getting very excited when they hear that a lot of buyers have showed up on a doorstep. They need a perspective. Following is how I explain the situation when a seller asks if all the action we’ve been receiving on showing a home means we should raise the price, because the seller now wonders if the Sacramento home is priced right. Normal reaction.
- If we receive 5 offers all over list price, then your home is priced too low.
- If we receive one offer less than list price and one offer at list price, then your Sacramento home is priced right.
- If we receive no offers after 3 weeks of showings, your home is priced too high (or something else is wrong)
In other words, it’s pretty much impossible in a seller’s market to price a home too low because the market itself will dictate the price. It’s finding that sweet spot, that place in pricing strategy that will generate a purchase offer. If it’s working, don’t mess with it. If you want assurance that your Sacramento home is priced right, call Elizabeth Weintraub at 916.233.6759. I’ll be happy to list your home and sell it at top dollar for you. It’s what I do.