#girlboss

Why Some People Hate Their Real Estate Agents

Photo Of Businessman Voodoo Doll Laying On WhiteIf you hate real estate agents, get in line; lots of people do and, as agents, we’re not supposed to talk about it. They say the easiest person to sell to in the world is a salesperson because salespeople are gullible (they believe their own lies), which makes them susceptible (an easy “mark”), and a Sacramento real estate agent is no exception. The third-party vendors to real estate agents realize this as do the trade associations who pander to us. I also realize it when I work with other fellow agents because there are telltale signs that give it away.

I use it to my advantage when I spot it. I can’t help myself. It’s just lying there like bundles of thousand dollar bills on a sidewalk. I could lay out all of those signs for you but it wouldn’t really make much difference because I find the tendency is then to separate one of those peculiarities, focus on that one thing, and one sign by itself is not enough to deserve a bad rap except maybe that REALTOR Badge graphic. I’m bringing this up to help explain why some people dislike and even hate their real estate agents. It’s because they feel like they’re being played and being sold to.

Nobody wants to feel like they are being manipulated, even if they know they are, they don’t want to personally feel those grabby little fingers of lies. It makes them uncomfortable. It’s much better to be straight with people and tell your clients what they don’t want to hear as long as it leads them to the direction they want to go.

That’s where I come in, and one of the reasons I sell so much real estate in Sacramento. I will tell my sellers and buyers what they don’t want to hear. But I try not to be rude about it, and I also want to give them what they want. They want an agent who is smart, pays extreme attention to detail but doesn’t sweat the unnecessary stuff, is empathetic to their situation and cares about them. Somebody else once said that a client won’t care about how much you know until you show how much you care about them. When you naturally care about other people, this is easy to do.

I am reading a book I love called #GirlBoss, written by my freaky twin sister Sophia Amoruso, CEO of Nasty Gal. She doesn’t know she is my twin sister — and she’s also 32 years younger than I am — but we’ve led parallel lives in many ways. She discovered what is unique about her, stayed true to it, and her company has revenue exceeding $100 million. But that’s not the only reason to listen to her. She has common sense, probably realizes it is the best of the 5 senses. A great sense of humor, too, the second most important sense.

I am unique in how I sell real estate as well; it’s how I got to where I am. I relate to people both emotionally and intellectually. That’s a weird combination. I also filter out the noise. Stuff that doesn’t need to enter my brain doesn’t get in there. I focus on what my client wants and on getting it for my client. If you need to hire a Sacramento real estate agent, you’ve come to the right blog. Send me an email above by clicking the envelope titled email or pick up any old phone and call. I still answer my cell, 916.233.6759.

Subscribe to Elizabeth Weintraub's Blog via email