complaints about real estate agents
Realtors who do not return phone calls are like a bad apple. About two weeks ago, we received a call from a buyer who had found us online. She was looking for agents who specialize in short sales. She had been trying to obtain information about a condo listed for sale in Rancho Cordova; it was a short sale. This property is listed by an agent from out of the area, by an e-brokerage.
I have been calling, texting and emailing the agent for information for two weeks. These efforts were made to help this poor frustrated buyer as the agent would not even call her back. My phone log shows repeated calls, texts and emails made to this listing agent. To date, no communication from the listing agent. This behavior reflects poorly on Realtor and often is the cause of buyers not having the utmost respect for our profession.
Deep down my competitors know they should do this, they often just don’t do it.
It’s consistency, overall. Which agents can adopt if they want to badly enough.
The first secret is respond quickly. Don’t take all day to get around to answering an email or return a phone call. People don’t have all day. I don’t have all day. When a potential home seller contacts me, I answer. Naturally, if they leave me a message after hours, that is, after 7 PM or they send an email at 3 AM, they won’t get a response until the morning, but I do address concerns and questions with the fastest speed humanely possible.
The second secret is to answer the phone when it rings. Sometimes, we agents are on the other line when the phone rings and can’t disconnect. But for crying out loud, if an agent is talking to her hairdresser or one of her kids or friends, hang up and take the darn phone call that’s coming in during business hours. What the hey?
The third secret is to keep sellers informed about what’s happening with the sale of their home. Ever since the market shifted 2 years ago and short sales stopped being the dominant sales driver in Sacramento, it’s been a wild ride with those regular home sales. They close so quickly, and often tend to sell quickly, too, if they are priced right. If I hear anything about a home that I think the seller would like to know, I immediately pass on that information. I keep sellers informed. I’d hate for a seller to wonder what’s happening.
How do I know sellers want a Sacramento real estate agent to perform in this manner? Because they tell me so. My mission is to consistently perform.