“About active adult communities” is a short blog written by Elizabeth Weintraub more than a decade ago; and it is timeless and even more relevant today.
The Baby Boomer market (those born between 1946 and 1964) is huge. More than 75.8 million Americans were born during those years. This group is beginning to retire and will continue to do so for the next 30 years. Are you prepared to help these seniors?
We’re not talking about your parents’ grandfather or grandmother. Today’s retiring seniors want home environments that offer excitement, learning opportunities, ways to stay in shape and the ability to socialize with each other. They don’t want a lot of yard work. Most still travel and desire a care-free lifestyle. The answer is active adult communities.