This is an excerpt from an article on agent marketing written by Elizabeth over a decade ago for a publication. It is still very relevant today. Compare today’s marketing trends to a decade ago. Enjoy.
Beyond the expensive car or fancy clothing, a good listing agent lives and dies by marketing. Because marketing sells homes. Ask to review a complete copy of the agent’s marketing plan. Precisely, what is the agent going to do to sell your home? Here is the bare-bones minimum you should expect:
Saturday showing of a rural property in the south part of the county was so much fun. The property was gated. What a grand estate with so many tees. When you drive up to a gated entry it feels like you are in another world. The entrance goes up a winding driveway, such a beautiful property. Try to imagine yourself living here, this is what I do on every property visit.
Today, I drove the buyer’s family back on the gator to the Consumnes River. All along the trail were grapes growing. It was a picture perfect day. They seemed very interested in the land. There is river access created by a recorded easement. This is one property you will want to see.
What a vegetable garden we have this year. Just outside the Elk Grove City limits is a perfect place to live and nurture a vegetable garden. These raised planter beds have drip irrigation and organic topsoil.
The tall plants to the left climbing the iron sculptures are green beans. We pick bunches daily. There are lots of herbs and peppers, tomatoes and two kinds of squash. There are lemon cucumbers, english cucumbers as well as spaghetti squash. The strawberries and blackberries are always fresh picked and amazing with ice cream.
How quickly should a real estate agent respond to a potential client was written by Elizabeth Weintraub for another website. The # 1 reason people complain about real estate agents is agents do not call people back in a timely manner. This is a great article on the subject. ENJOY.
— JaCi Wallace
“Years ago, when I was buying a home in Land Park, Sacramento, and in the process of moving from Minneapolis, I had hired a real estate agent who rarely communicated with me. I would email her and she would not respond. I would leave her voice mails and she would not return my phone calls. Being several thousand miles away and trying to close a real estate deal was stressful enough, but working with an agent whose communication skills were sorely lacking was even more frustrating. It’s not the way I choose to do business.
West Sacramento fireworks and baseball at Raley Field was a fun place to be on July 3rd. In addition, I was able to spend time with my good friends from “The Sign Post,” Peg and Jim Eggleston. I have known them for about 18 years. Their company puts up most of the real estate for sale signs in over 4 counties. Tonight, I was honored with an invite to their private baseball booth to watch the River Cats. As an added bonus, a rare evening out, combined with watching the famous West Sacramento fireworks, at Raley Field.