Is the Sacramento Real Estate Profession Countercultural?

real estate profession

The Sacramento real estate profession is made up of people from all walks of life.

Most of the agents I know in Sacramento practice our real estate profession honestly, ethically and with integrity. Still, it astounds me when a few bad apples — and why do apples get the rap, what have apples ever done; why isn’t the phrase a few bad grapes, or maybe the California Association of Winegrape Growers cracks a bigger whip — set such terrible examples from which judgments and stereotypes form.

This came up a few days ago because an agent said he was less concerned about his buyer’s disloyalty and more concerned about my honesty because I let him know his buyer was trying to go around him by contacting me directly. He called my alert of his client’s inappropriate contact and solicitation “refreshing.” I call it doing business the way I expect to be treated. It’s that simple. This agent, though, obviously has had a different experience with other agents.

Sure, there are those in the real estate profession who live in their own world. You might wonder how they make it in a demanding business that requires communication when they do not communicate. For example, I texted a few agents with listings in a condo complex last week to ask if they knew the percentage of owner occupancy. Crickets. I begged another buyer’s agent to send an addendum, required to meet a tight deadline, repeatedly calling, texting, leaving voicemails. Crickets. I routinely contact all buyer’s agents after showings to request feedback and, much of the time, you guessed it: crickets.

It doesn’t make these agents dishonest or unethical. It makes them ineffective, maybe lazy confused or lacking business. Some “forget” to send signed purchase offers to this Sacramento Realtor because they are busy with their children’s preschool or caught up in some other routine that interferes with their practice of the real estate profession. They haven’t yet learned to make their business a number one priority.

I read this morning about how the author and philosopher, Cornel West, while lecturing this week at Sac State, said that exhibiting honesty and integrity makes a person in business countercultural. It seems odd to me. I believe that working honestly, ethically and with integrity means you attract others of the same mindset. Like I said, many of the agents I know in the real estate profession possess those qualities, and they don’t think twice. But maybe it’s me who lives in her own world.

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