Elk Grove Realtor Closes Home Clawed By Bears
Among our closings from yesterday, the most intense for this Elk Grove Realtor was the home that looked like it was clawed by bears. People are often amazed that there is a market for this type of fixer home. But those people are not in real estate. Those of us in real estate understand how much demand there is for this type of property because we sell all types of homes, not just the pretty, updated, historic residences in Midtown, or the luxury homes in Sacramento. We also deal in the gritty stuff because, bottom line, it’s all just a product.
Wearing my Tori Burch high heels, I climbed over piles of garbage to shoot photos. The home had basically been abandoned for more than a year, until such time that the seller felt equipped to deal with the sale. We expected to receive the highest price possible, which meant positioning the home for multiple offers. This meant accurately describing the condition of this home to attract the types of buyers who love buying fixers.
Knowing my target audience is always the first rule to crafting a marketing description for this Elk Grove Realtor. I try to be creative, to attract attention, sometimes to entertain, depending on the purpose. I want agents excited about showing the home, regardless of its condition, and hauling over buyers. What you, the reader, might feel is unorthodox, is what often works for me. I pull out all the stops for my listings. Each is unique. I can admit this, the office assistants at Lyon got a kick out of entering this listing into MLS.
The following was my marketing description, and it’s extremely accurate:
We are amazed the home is still standing. The exterior siding looks like bears attacked. Stuff is growing inside on the walls. “Needs a new roof” is putting it mildly. Garbage, debris, unidentifiable glops cover the flooring and the floor that is visible is torn, stained and mutilated. Water damage. Trash from one end to the other. Should probably be gutted. Use caution, home is uninhabitable and most likely dangerous to your health. A good fixer for some lucky buyer with vision for its potential.
Lest you think, who would buy that monstrosity, this Elk Grove Realtor received dozens of inquiries and many purchase offers for her seller to consider. Calls continued for weeks after we went into pending status. If you’re looking for a dedicated Elk Grove Realtor who pays extreme attention to detail with a solid reputation for selling homes at top dollar, call Elizabeth Weintraub at 916.233.6759.