sacramento buyer’s agent

When Will Mortgage Interest Rates Go Down?

when will mortgage interest rates go down

When will mortgage interest rates go down, the caller asked yesterday. Sure, he’s just doing construction across the street or maybe he lives in the neighborhood. Not really a buyer, he says. After a much longer discussion, turns out the caller is actually a vet with a VA eligibility. What he really wanted to know was is it a good time to buy a home?

But like so many other first-time home buyers today, he asked the question of when will mortgage interest rates go down. As though that is some kind of secret measurement of the gateway to homeownership. read more

How to Decide Which House to Buy

how to decide which house to buy

My intentions yesterday were to list homes and not to necessarily encounter a great method for home buyers to decide which house to buy. As I sat in the kitchen of a home in Carmichael, I explained to the owners how buyers often make impulse decisions and purchase a home based on emotions. Which is why I do my darnedest to evoke an emotional attachment. My goal in marketing is to make buyers fall in love with the home.

Now, in the past, whenever I showed homes, I would ask buyers to rate the home on a scale of 1 to 10. With 10 being the highest and 1 being the lowest. This helps buyers remember which homes they viewed and whether they were good candidates. One of the sellers I spoke with yesterday mentioned she bought a home a few years back and came up with her own idea of rating. It was so clever and smart that I have to share this with you. In fact, I don’t know why every home buyer would not want to use this method. read more

Why Buyers Should Hand Pick a Sacramento Buyer’s Agent

pick a sacramento buyer's agentWe’ve heard all the silly reasons why buyers don’t believe they should pick a Sacramento buyer’s agent, and those are not valid reasons. Ninety-nine percent of the time, buyers are better off sticking with their own representation to buy a house in Sacramento. Because they don’t know the real estate business from the inside out. Which means they sometimes resist the concept and do not want to pick a Sacramento buyer’s agent. If they truly understood how Sacramento real estate works, they would be clamoring for an agent to assist. read more

Sacramento Agents Should Never Ask if a Home Buyer Has an Agent

ask if a home buyer has an agent

When agents ask if a home buyer has an agent, it is the worst thing, pretty much, an agent can say. Sacramento agents inquire constantly whether a home buyer has an agent. Although, from the day an agent receives her real estate license, it is drummed into her head by trainers, brokers and managers, to qualify all potential clients. The standard way agents are taught protocol is to ask if a home buyer has an agent.

I hear agents ask this all of the time. Very common question. But what a freakin’ stupid question. read more

Cannot Get Off the Plane Without a Buyer Cancellation

buyer cancellation

Welcome to the Sacramento fall real estate market and the increasing likelihood of a buyer cancellation. No sooner did my plane land in Sacramento last night than I received a buyer cancellation. Couldn’t even get off the aircraft without a buyer flaking. Buyers are dropping like flies lately, left and right. One listing I’ve put back on the market four times. Count ’em, four times. That’s just nuts. The seller can’t believe his eyes. And it’s almost never about the property itself as it is about the buyer’s insecurities, confusion and ultimate inability to perform. read more

Subscribe to Elizabeth Weintraub's Blog via email