sacramento buyer’s agent
One thing to get straight right up front about what home buyers can now expect in Sacramento real estate is the market is not crashing. Our market is definitely not a bubble waiting to burst. Too many owners have too much equity and a higher number of sales have no loan at all. The scary no-doc loans given to any person with a pulse is absolutely not happening. However, what home buyers can now expect in our housing market is softer pricing. There are no smart sellers hoping for “my way or the highway” anymore.
Today I am honored to bring you some extraordinary wisdom about how to find the perfect home in Sacramento, written by our exclusive buyer’s agent, Josh Amolsch. This is from an agent who shows on average 40 to 50 homes a week in Sacramento. He is not some retired agent who works only on referrals or an agent who sells a measly 1 or 2 homes a year. Josh is an agent down in the trenches who works every day, 12 to 14 hours a day.
How to Find the Perfect Home in Sacramento
by Josh Amolsch
The traditional and overused Sacramento Realtor marketing gambit is that they will “help you find your perfect home”. Well, I am here to explain why perfect homes are a fairy tale. A perfect home does not exist. But the good news is you can come close. The truth is even if I gave you a million dollars to build your own home from the ground up, afterward, there would be things that you wished you had done differently.
When will mortgage interest rates go down, the caller asked yesterday. Sure, he’s just doing construction across the street or maybe he lives in the neighborhood. Not really a buyer, he says. After a much longer discussion, turns out the caller is actually a vet with a VA eligibility. What he really wanted to know was is it a good time to buy a home?
But like so many other first-time home buyers today, he asked the question of when will mortgage interest rates go down. As though that is some kind of secret measurement of the gateway to homeownership.
My intentions yesterday were to list homes and not to necessarily encounter a great method for home buyers to decide which house to buy. As I sat in the kitchen of a home in Carmichael, I explained to the owners how buyers often make impulse decisions and purchase a home based on emotions. Which is why I do my darnedest to evoke an emotional attachment. My goal in marketing is to make buyers fall in love with the home.
Now, in the past, whenever I showed homes, I would ask buyers to rate the home on a scale of 1 to 10. With 10 being the highest and 1 being the lowest. This helps buyers remember which homes they viewed and whether they were good candidates. One of the sellers I spoke with yesterday mentioned she bought a home a few years back and came up with her own idea of rating. It was so clever and smart that I have to share this with you. In fact, I don’t know why every home buyer would not want to use this method.
We’ve heard all the silly reasons why buyers don’t believe they should pick a Sacramento buyer’s agent, and those are not valid reasons. Ninety-nine percent of the time, buyers are better off sticking with their own representation to buy a house in Sacramento. Because they don’t know the real estate business from the inside out. Which means they sometimes resist the concept and do not want to pick a Sacramento buyer’s agent. If they truly understood how Sacramento real estate works, they would be clamoring for an agent to assist.