Tips for Virtual Tours was written by Elizabeth. It was published on another website. Virtual tours are in high demand by buyers, yet many Realtors do not spend the money. We employ the best marketing available for our clients. Enjoy. — JaCi Wallace.
Some buyers skip by online listings without a virtual tour. Buyers want more than photographs, they want to be taken by the hand, walked inside the home and shown its grandeur, room by room, all in the comfort of their pajamas while sitting in front of the computer. Personally, I don’t have the patience for most virtual tours, and I quickly skim through photos, but buyers absolutely love virtual tours.
How to increase buyer traffic, was an article published on another website by Elizabeth several years ago. This sage information many Realtors miss the mark on. To sell a house, you have to show it first. Enjoy the read.
— JaCi Wallace
Home marketing and advertising should have one common goal. Contrary to popular belief, that goal is NOT to sell your home. The goal is to get a buyer interested enough to LOOK at your home.
The premise is simple. If you can’t get buyers in the door, you aren’t going to get an offer. So, everything you do should focus on getting buyers to call you for an appointment or call your agent for a showing.
How networking sells homes outside of MLS. This is an article written by Elizabeth for another website. It is an important topic. There are many marketing actions that sell homes besides just putting a listing into mls. Enjoy as it is a good read.
— JaCi Wallace
When I analyze my last year’s sales — in particular my listings — in about 80% of the cases, I can say the homes were pursued because I networked with the selling agent. I talk about my listings to every agent I meet. After showings, I call the agents to find out what their buyers thought, and I give them suggestions, overcome negatives and encourage them to write an offer.
Marketing bloopers, home selling mistakes. A great title, love it. I was on MLS today and I found a listing just like the one Elizabeth is referencing below. I laughed out loud. Thinking about this post below was deja vu. Do agents really write dumb things like below in the MLS? Do they publish horrible photos? Answers to both I’m sad to say are yes, they absolutely do. It is frankly so embarrasing. Clients send me things on the MLS all of the time in disbelief. You have to keep your humor and just laugh out loud sometimes or you might feel like crawling under a rock. This is a previous post for another website by Elizabeth. Enjoy the read.
This is an excerpt from an article on agent marketing written by Elizabeth over a decade ago for a publication. It is still very relevant today. Compare today’s marketing trends to a decade ago. Enjoy.
Beyond the expensive car or fancy clothing, a good listing agent lives and dies by marketing. Because marketing sells homes. Ask to review a complete copy of the agent’s marketing plan. Precisely, what is the agent going to do to sell your home? Here is the bare-bones minimum you should expect: