Marketing

This is the Reason to Be a Top Listing Agent in Sacramento

This is the Reason to Be a Top Listing Agent in Sacramento

This is the reason to be a top listing agent in Sacramento,” was written by Elizabeth over a decade ago. An excerpt from the original publication was copied below, in italics. It had me thinking about what I could add to this interesting conversation.

A fellow real estate agent in Sacramento once told me that she prefers to work with first-time home buyers because they are more grateful than sellers. She said they were totally thrilled to be handed the keys at closing, more so than those who are handing over the keys. They didn’t complain. They didn’t nag her about why isn’t their home selling. I guess she moved up a notch or two in their eyes. And that approach works for her. read more

Tips for Virtual Tours

Tips For Virtual Tours

Tips for Virtual Tours was written by Elizabeth. It was published on another website. Virtual tours are in high demand by buyers, yet many Realtors do not spend the money. We employ the best marketing available for our clients. Enjoy. — JaCi Wallace.

Some buyers skip by online listings without a virtual tour. Buyers want more than photographs, they want to be taken by the hand, walked inside the home and shown its grandeur, room by room, all in the comfort of their pajamas while sitting in front of the computer. Personally, I don’t have the patience for most virtual tours, and I quickly skim through photos, but buyers absolutely love virtual tours. read more

How To Increase Buyer Traffic

how to increase buyer traffic

How to increase buyer traffic, was an article published on another website by Elizabeth several years ago. This sage information many Realtors miss the mark on. To sell a house, you have to show it first. Enjoy the read.

— JaCi Wallace

Home marketing and advertising should have one common goal. Contrary to popular belief, that goal is NOT to sell your home. The goal is to get a buyer interested enough to LOOK at your home.

The premise is simple. If you can’t get buyers in the door, you aren’t going to get an offer. So, everything you do should focus on getting buyers to call you for an appointment or call your agent for a showing. read more

How Networking Sells Homes Outside of MLS

Networking Sells Homes

How networking sells homes outside of MLS. This is an article written by Elizabeth for another website. It is an important topic. There are many marketing actions that sell homes besides just putting a listing into mls. Enjoy as it is a good read.

— JaCi Wallace

When I analyze my last year’s sales — in particular my listings — in about 80% of the cases, I can say the homes were pursued because I networked with the selling agent. I talk about my listings to every agent I meet. After showings, I call the agents to find out what their buyers thought, and I give them suggestions, overcome negatives and encourage them to write an offer. read more

Marketing Bloopers, Home Selling Mistakes

Marketing bloopers

Marketing bloopers, home selling mistakes. A great title, love it. I was on MLS today and I found a listing just like the one Elizabeth is referencing below. I laughed out loud.  Thinking about this post below was deja vu. Do agents really write dumb things like below in the MLS? Do they publish horrible photos? Answers to both I’m sad to say are yes, they absolutely do. It is frankly so embarrasing. Clients send me things on the MLS all of the time in disbelief. You have to keep your humor and just laugh out loud sometimes or you might feel like crawling under a rock. This is a previous post for another website by Elizabeth.  Enjoy the read. read more

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