This is an excerpt from an article on agent marketing written by Elizabeth over a decade ago for a publication. It is still very relevant today. Compare today’s marketing trends to a decade ago. Enjoy.
Beyond the expensive car or fancy clothing, a good listing agent lives and dies by marketing. Because marketing sells homes. Ask to review a complete copy of the agent’s marketing plan. Precisely, what is the agent going to do to sell your home? Here is the bare-bones minimum you should expect: