Listing Agent Sacramento
Do you treat agents you want to hire with the same respect you demand? I already know the answer, but let’s explore.
Some people are very uncomfortable being fawned over. My husband is one of those. He especially dislikes being fawned over by insincere people in roles of servitude. I first noticed his distaste for this many years ago when we checked in to stay a night at Adare Manor, a castle in Ireland, County Limerick. Guests are treated like royalty at Adare.
First, they seat you in an oversized antique chair. You’re way too good to stand in line at reception. Then, a row of butlers gently wave fans in your direction and pluck grapes from the overhead vines to place into your mouth, one at a time. A handmaiden removes your shoes to wash and then massages your feet. A concierge rushes over to hand you a glass of chilled champagne. My husband squirmed.
A fellow real estate agent in Sacramento once told me that she prefers to work with first-time home buyers because they are more grateful than sellers. She said they were totally thrilled to be handed the keys at closing, more so than those who are handing over the keys. They didn’t complain. They didn’t nag her about why isn’t their home selling. I guess she moved up a notch or two in their eyes. And that approach works for her.
I’m very much the opposite. I love working with home sellers. I am a top listing agent in Sacramento. It shows in my production and I’ve been a top listing agent in Sacramento for a long time. I love selling homes. Including homes for sellers of a short sale. I know that sellers who need to do a short sale have limited options in Sacramento. There are not very many of us short sale specialists or Certified HAFA Specialists in the area. There are hundreds, maybe thousands who have taken classes, but few agents who actually close a lot of short sales. The more short sales an agent closes, the more an agent learns about the fine nuances of a short sale. I’ve closed enough to be the #1 short sale agent over 7 counties since 2006. Today I am a top listing agent in Sacramento for all homes.
I enjoy preparing the home for sale. Setting the stage. Helping the homeowner select the correct price. Shooting photographs and tweaking in Photoshop. Receiving purchase offers, reading between the lines. Analyzing comparable sales. Negotiating with the banks. Managing the selling process. All that’s involved in home selling these days.
Making a difference in somebody’s life is the key, though. Home sellers who have equity are happy when we close, especially when I sell the home for thousands more than they would probably get otherwise. Money makes everybody happy. If somebody tells you that money can’t buy happiness, that’s a broke person speaking. There is nothing inherently evil in money. It’s the love of money that corrupts people. Not money itself.
I picked up my mail from the office on Tuesday. I don’t go into the office more than once a week. In my mail was a card from Elk Grove sellers whose home I sold as a short sale sometime last year. They said they had been meaning to write me a note for a long time. They thanked me for doing my job, for my “wisdom, advice, expertise and encouragement.” They ended the note by saying: “Thank you for helping us get a fresh start.”
On my team members’ desk was a bottle of French champagne, an orchid plant and a card from another short sale seller. She thanked us for the sale of her home. I felt it was only fair that my team member, Barbara Dow, receive the orchids, especially since she had been watering it, and our assistant, Shaundra Bradley, I knew would enjoy the champagne. They work as hard as I do. Maybe even harder. I kept the card.
And that’s the reason I am a top Sacramento listing agent. It’s more than the sale of a house.
Photo: Elizabeth Weintraub