Home Staging

Will Discount Internet Real Estate Bokerages Replace Local Realtor Expert?

discount internet real estate

Will discount internet real estate brokerages replace local Realtor experts? We recently took a listing as a seller found us online. She had previously been on the market three months. Poor seller made the mistake of hiring a discount internet Realtor.

She said they told her to buy a vendor combination key box, and she made flyers and showed the property. The property sat for these months while the seller made three house payments, paid HOA fees, utilities and maintenance costs. These ongoing expenses were triple the amount she potentially would have saved. If a property doesn’t sell with a discount brokerage, it doesn’t mean much. Happens a lot. read more

What Virtual Staging a Home For Sale Looks Like

virtual staging a home

Virtual staging a home for sale can make a huge difference for sellers in many ways, but did you know it can increase buyer showings, too? As I always say: “if I don’t show it I can’t sell it.” I am about to show you a way to use staging a property with reduced costs of about $40 per photo.

Real staging can cost several thousand dollars. A property may not look as warm and inviting once the furniture is removed and this can make a powerful impression online. Take a look at the photo above. Can you tell that this is a virtual staging? There is not any furniture in this room. There is not a TV above the fireplace. These images are superimposed onto a high resolution photograph! See the original layout below. read more

Chic Boulevard Park Loft for Sale!

Wondering about the for sale sign in front of this chic Boulevard Park loft? Are you looking for an urban lifestyle in Sacramento? Well, look no more as you have arrived! Let us take a spin through this living room at 2020 H St. Sacramento (# C) 95811. The stained concrete floors and stone fireplace with glass rock give that industrial feel with iron handrails.

Affordable living at its best in Midtown Sacrametno, behind a gated entry. You’ll undoubtedly enjoy the additional privacy and security offered in this small complex. read more

Use Neutral Colors When Home Selling in Sacramento

A reader from The Balance homebuying website wrote yesterday.She was clear that she had written to me previously and seemed a bit perplexed that I had not yet answered her inquiry, which I had not received. She had a “very important question.” She and her husband had been engaged in “repeated discussions” regarding the color of the walls for their mother’s home. They were preparing the home for sale and could not agree on which colors constitute neutral colors when home selling. She did not understand the word “neutral.” read more

The Difference Between Target Real Estate Marketing and Spamming

target real estate marketing and spamming

The basic difference between target real estate marketing and spamming is the relationship of the spammer to the recipient. In other words, generally there is no difference. Because typically the individual orchestrating the marketing efforts does not know her recipients. In real estate, it means usually the targeted individual holds a real estate license; therefore, in the spammer’s mind, a licensed agent is free game to spam. It’s enough already with the junk email, but over the past couple of years, the spamming has extended to text messages.

Now, it’s one thing if I send an email blast to a pre-selected database of my own contacts of say, agents in the Bay Area who work with buyers. Especially when I can offer a tangible benefit, such as assurance we will work with them, as some agents in Sacramento refuse to help Bay Area agents. But I know these agents. So if one of them objected to my email, I could delete them from my database, but they never do.

It’s quite another thing if an individual seeking to increase her business buys a mailing list sold by our MetroList or Sacramento Board of Realtors. Not sure who sells these databases, probably MetroList, but you can buy their membership list. And, then these people start blasting text messages. It’s annoying. It’s like listing agents who send out a cellphone spam blast about a new listing. Do they think we don’t have eyes in our heads and we are incapable of looking at MLS to find this information?

Testing the difference between target real estate marketing and spamming, yesterday a home stager (I’ll call Janey) texted. Complete stranger to me. Asked if I would be interested in having her stage a listing and offered to send me a proposal. This is not a service that listing agents pay for, btw.  I responded like I always do to those who spam: PLEASE STOP. Short. Sweet. Gets the point across; yet polite, because I added that word: please.

This home stager felt the need to text again: I am a human.

Well, Janey, then you should know better than to send unsolicited text messages to strangers. Because we don’t like it. I mean, I am not sitting here wondering, oh my goodness, whom could I get to stage my listings? I don’t know anybody . . . waah.

Janey did not like this. She texted a quote. You can tell it’s a quote because she encased her words between quote marks. Something unrelated to the discussion (like a Trump Tweet). Janey claimed that rejecting her meant I am not a feminist. The crime committed was not her spamming. No, no, it was the victim’s fault for not allowing the spammer to realize her growth potential. She will pray for me, too.

For real. Not making this up.

I hate to tell Janey the hopeful Sacramento home stager that spammers are men, too. Not gender specific behavior. This Sacramento Realtor does not support any of you. None of us like spam. We detest it. Some of us abhor it more than others.

Whether you agree, Janey, your text message is spam. In this situation, there is no difference between target real estate marketing and spamming. It is unwanted and will do far more damage than you may realize; the opposite of what you hope to achieve.

Pray on that.

Elizabeth Weintraub

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