top listing agent sacramento
Given our strong seller’s market in Sacramento, many home buyers today are finding themselves closing escrow but not being able to move into their new homes due to the free seller rent backs. Part of the reason for the free seller rent backs is to induce the seller to accept an offer over another offer without the holdover possession. It’s also because many sellers are not moving up. At least not in my listing inventories.
Sellers are either a) a successor trustee or trustee of a trust; b) moving out of the area; c) selling an investment rental or d) buying a brand new home. They are not coming to me and asking to sell their home so they can buy a bigger, nicer home in a different neighborhood, which would be a normal Sacramento real estate market. But these are not normal times. We need to remind ourselves that much of what is happening today is NOT NORMAL. We can’t get complacent.
All of my new listings are following a pattern in Sacramento real estate. It seems that I list 2 or 3 homes a week, put them on the market on Friday and by the following week we are pending, generally with multiple offers. It’s been this way all year. Can’t keep anything in inventory anymore, but then I do so much of my work upfront that buyers can’t help but want to buy my new listings. Everything is turnkey and ready to go.
This week’s new listings are in West Sacramento and Del Paso Manor, two completely different types of neighborhoods and homes, except for the fact each is remodeled. The home in West Sacramento was built in 2002, features 4 bedrooms and 2 baths, and a breathtakingly beautiful back yard. I kid you not. The sellers have spent a fortune on landscaping. It features a raised deck and spa, plus a pond and waterfall.
Many Sacramento Realtors do not know we are prohibited from marketing Coming Soon listings that are in off-market status in MLS. We can’t do it (unless we get a waiver signed, which I see no advantage to). That means no signs with Coming Soon on the property, no blogs about it, no posting homes in Zillow or Facebook as Coming Soon listings. And then there are the agents who do know but don’t care. I’m not any of those agents. However, I do have Coming Soon listings from Sacramento to Lincoln that are not yet in MLS, which I bet you’d love to hear about.
People see how fast an agent can put a home pending (into escrow) in Sacramento and they often make the mistake of thinking that selling Sacramento real estate must be a piece of cake, when little is further from the truth. I’ve been working on this listing for the past 6 1/2 weeks. There were a lot of moving parts, many circumstances and unforeseen situations, some out-of-state, some in the city, and it all had to come together. On top of this, I revised my comparative market analysis almost daily to arrive at the perfect listing price.
There are many people in the world who try to save money in all sorts of ways but hiring a discount agent is often not the way to go when it comes to Sacramento real estate. It is common knowledge among the top achievers in the industry that sellers who focus on the commission can get taken to the cleaners in the middle and on the back end. They are penny wise and pound foolish.
If they save $5,000 on the commission, they’ll give it away in home repairs, credits to the buyer and further price reductions after the buyers try to renegotiate. And it might not close on time or blow up. On the other hand, when sellers pay full commissions to the top producers, they often sell the home for more than list price and make even more money, even though they are paying more in commission.