Listing Agent Sacramento
People tend to believe that all agents are the same, but the owner of 4800 Westlake Parkway knows better. She bought this condo in Natomas from my team member, Barbara Dow. So when it came time to sell, she listed with Elizabeth Weintraub. That’s because I take the listings for the team. I am a listing specialist. My team members are exclusive buyer’s agents. This is how I predict real estate will be in the future. Agents will pick a specialty and not try to do dual agency nor work both sides of the street.
Here is your chance in a lifetime to buy an East Sacramento listing not yet in MLS. We can’t put this new listing into MLS because we don’t have the photographs, which will be shot next Monday. But the seller says, hey, let’s give buyers a chance to buy this off-market East Sacramento listing not yet in MLS. Yes, you can buy this home before it ever goes into MLS. Which means, if you’re tired of fighting tooth and nail to buy a home, just tour, write a full-price offer and be prequalified. How easy peasy is THAT? Not sure it gets any better than that. Not to mention, you can eliminate the headache of competition.
You know what I mean about Sacramento agents who have a dog in the race, right? The underbelly of this business. Especially real estate agents whose sole business model is: no closing, no paycheck. When an agent must close a transaction or starve to death, it can be difficult for a client to feel comfortable with the advice that agent might offer. I get it. But I hadn’t quite had it put to me like a client explained a few days ago.
Basically, he said he was referring me to a co-worker who needed to list his home because I have enough business to be financially comfortable. Implying that it’s difficult to trust an agent who doesn’t. Granted, there are many types of Realtors in Sacramento.
If you want to be the #1 agent at Lyon, all you have to do is spend a couple of months in Hawaii. That’s my message for today. Because that’s the only way I can figure out how to explain the surprise announcement yesterday from Lyon Real Estate. I am not making this up. Yup, Elizabeth Weintraub was named #1 agent at Lyon for January, 2018. It was a big shock to me. January was a slow month. Just like December. Seasonal sales typically slow a bit in December and January, which is why I go to Hawaii to work from our vacation house.
My prediction is it’s the wave of the future: a listing agent specialist in Sacramento and an exclusive buyer’s agent versus your average Joe Blow Sacramento Agent. When you think about this, it will make more sense if you consider the way public prosecutors and public defense lawyers operate. They are both lawyers who passed the Bar. They might have had the same training and attended the same law school. But they are different from each other.
A public prosecutor works for the state, usually. The prosecutor’s job is to obtain a conviction. The defense, on the other hand, could be a private lawyer or appointed by the court to raise reasonable doubt and get the defendant out of jail. Opposite goals.