best sacramento realtor
An agent commented yesterday that she felt embarrassed to be part of a profession in which so many real estate agents have a bad reputation because she does not deserve that moniker. Hey, some agents deserve the bad reputation label because they have earned it. Other agents are thoughtful, skilled, compassionate and excel at their job. It’s why some listing agents get paid 6% commission or more, for example, and others only 5% or less. Because good listing agents are worth what they are paid.
A funny thing happened a few days ago to this top listing agent in Elk Grove. I had received a referral to a couple of sellers who were selling a home in Elk Grove owned by their parents. They wanted to know more about me, so I shared the fact I have sold hundreds of homes in Elk Grove. I’ve been in the business for 43 years, and they are unlikely to find another agent with such a unique track record. Lyon Real Estate has an office in Elk Grove, as well as 16 other offices throughout Sacramento. I am also not just a top listing agent in Elk Grove, in fact, I rank in the top agents in all of Sacramento County.
This new website sent me an email yesterday completely out of the blue to say they had selected me as one of the Three Best Rated real estate agents in Sacramento. My radar went up, because even though people tell me I have a golden touch and am showered with luck in all that I do, I know it’s not always that way. Nobody ever gives you something for nothing. There is no free lunch. There are always strings.
Yet, I went to the website and I couldn’t find the strings. There is a little bit of advertising on it, so the owner of the website is monetizing it. There are no referral fees to pay or listing fees. In fact, I can’t even access my information on that site. It is all set up by the website owners. They claim to personally select each best-rated company or best-rated professional that they recommend, using a 50-point system.
Real estate 101 teaches us that market value is the price at which a seller is willing to sell and a buyer is willing to buy. However that doesn’t always apply to the amount a home will appraise for, and when you’ve got a lender involved at 80% of the value or greater, that lender will rely on an appraisal. And appraisals are an opinion of value, not fact. This is what can get Sacramento sellers in an uproar.
They know what their home is worth. I, as their Sacramento Realtor, also can generally accurately predict how much a buyer will pay, based on how I will market the property. Another agent might not get the same result; in fact, I know other agents don’t. Because they won’t take the listing. They think they know more than anybody else in the universe about Sacramento real estate. When they don’t.
As a top Sacramento Realtor, I don’t always think about what I do, I just do it. But when I explain to sellers what I do, especially during a listing presentation, stuff comes out of my mouth that sometimes amazes even me because I’m not consciously coming up with those thoughts. They just flow from my day-to-day business operations. When I have to verbalize my actions, that creates a life experience to share with others.
Last week I met with sellers in South Land Park who had initially talked with me while I was on vacation in Mexico. They set aside 3 available appointment time: 11:30, 1:30 and 3:30. They planned to interview 3 top Sacramento Realtors referred to them by an agent friend from the Bay area. I told the seller I would take the first appointment because, after he talks with me, all the agents that follow my presentation will pale by comparison. That’s not bragging, that’s just the way I see it. And yes, they wisely decided to hire me.